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 |  TUESDAY, June 14, 2005, 10:30 AM - 12:00 PM | Room: 207ABC |
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TOPIC AREA: BUSINESS
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SESSION 1
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| | PANEL: Differentiate and Deliver: Leveraging Your Design and Manufacturing Partners from Product Concept to Production
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| | Chair: Jay Vleeschhouwer - Merrill Lynch, New York, NY
| | | Organizers: Rich Goldman, David Park
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| | Semiconductor companies face many key questions when developing a new product: Is there a serviceable market need? Do I have a product idea that is unique and differentiated? What parts of my design do I "make" vs. "buy"? What is the right process node for the first implementation? More so than ever before, the answers to these questions are influenced by the EDA, IP and Foundry partners with whom the semiconductor companies collaborate. Collectively, these companies must align their own core competencies with those of the semiconductor company to create a product with the optimal combination of performance, price, and time-to-market. In this panel, the CEOs of the three major EDA vendors, along with peers from the IP and manufacturing areas, discuss these fundamental questions as well as the challenges of working together to help customers successfully bring new products to market.
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PANEL: Differentiate and Deliver: Leveraging your Partners from Product Concept to Production (CEO Panel)
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| | Speaker(s): | Warren East - CEO, ARM Ltd., Cambridge, UK
Michael J. Fister - CEO, Cadence Design Systems, Inc., San Jose, CA
Walden C. Rhines - CEO, Mentor Graphics Corp., Wilsonville, OR
Aart De Geus - CEO, Synopsys, Inc., Mountain View, CA
Jackson Hu - CEO, United Microelectronics Corp., Hsinchu, Taiwan
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