CONVENED MONDAY June 09, 9:00am - 1:45pm | 205A
TOPIC AREA: BUSINESS



WORKSHOP: Women in Design Automation: Networking, Negotiation, and Nonsense: Achieving Career Balance in an Unbalanced World

The 2008 WWINDA will offer DAC attendees a valuable half-day session focused on how to successfully, and happily, navigate their careers. Speakers and panelists will discuss the critical, yet often challenging-to-master, business skills of networking and negotiating to achieve personal satisfaction and professional visibility. In addition, attendees will hear various perspectives on the importance of nonsense, and how to consciously incorporate humor and joy into their work lives. The workshop is an informative and inspiring event for people at any stage in their careers, and provides valuable opportunities for industry peers to meet and share ideas. The half-day session will conclude with the presentation of the 2008 Marie R. Pistilli Achievement Award, given each year to an outstanding role model and mentor to women in EDA.

The 2008 WWINDA Committee extends a sincere invitation to all members of the EDA community - men and women of all ages and all levels of professional development - to join us as we discuss "Networking, Negotiating, and Nonsense in an Unbalanced World". Breakfast and lunch are included.
KEYNOTE SPEAKER: Mar Hershenson - Vice President, Product Development, Custom Design Business Unit, Magma Design Automation, Inc.

Mar Hershenson joined Magma through the acquisition of Sabio Labs, where she was the CEO and a co-founder. Sabio Labs offered an equation-based design environment for mixed-signal ICs. Prior to Sabio Labs, she was CTO and co-founder of Barcelona Design, where she commercialized her graduate research in the application of convex optimization to analog circuit design. She also worked at leading Silicon Valley companies such as Linear Technology Corp. and Apple Computer.  Dr. Hershenson has been awarded eight patents and has several other patents pending. She is also a Consulting Professor at Stanford Univ., teaching analog circuit design courses.  In 2002, she received the prestigious award TR100 Young Investigator from MIT. She served on the executive committee at ICAAD in 2007 and 2008.
 
Mar Hershenson graduated with honors with a B.S. in electrical engineering from the Universidad Pontificia de Comillas in Madrid, and received her M.S. and Ph.D. degrees in electrical engineering from Stanford University.

Panel:
Moderator:
Karla Reynolds -- Vice Chair 2008 WWINDA

Panelists:
Ann Marie Rincon -- ON Semiconductor, Senior Scientist
Gila Kamhi -- Intel Corp., Principal Engineer
Sabina Burns -- Virage Logic Corp., Vice President Corporate Marketing
Elizabeth Abraham -- Carbon Design Systems, Vice President Consulting Services & Marketing

Workshop for Women in Design Automation: MISSION STATEMENT
To be a workshop of relevance to women in Electronic Design Automation, by providing a forum for the exchange of ideas for successful careers in the EDA profession, to address the particular needs of professional women, and to provide an opportunity for peer networking.

WWINDA Chair: Peggy Aycinena, Editor, EDA Confidential
WWINDA Vice Chair: Karla Reynolds

STEERING COMMITTEE
Nanette Collins, Publicity Chair, 45th DAC
Marie R. Pistilli, Co-Chair, Board of Directors, MP Associates, Inc.
Sabina Burns, Vice President, Corporate Marketing and Communications, Virage Logic Corp.

RECENT TOPICS INCLUDE:
2007 44th DAC "Managing Your Career"
2006 43rd DAC "Working the 80/20 Rule for Success - Focusing in on What Matters"
2005 42nd DAC "Cultural Evolution: Keeping Pace with Organizational Diversity"
2004 41st DAC "Career and Life Drivers - Passion vs. Ambition"
2003 40th DAC "Would Life be Different if Risk were Not a Factor? Managing Life & Career Transition"

MARIE R. PISTILLI WOMEN IN EDA ACHIEVEMENT AWARD

Women have made important contributions and strides in the EDA industry for over 20 years. In an effort to recognize those who have dedicated time towards these achievements, the DAC Executive Committee presents an annual award to honor an individual who has made significant contributions in helping women advance in the field of EDA technology.  Nominations are open from mid January through early March and are now closed for 2008. The Award presentation to the 2008 recipient will take place at WWINDA on Monday June 9, 2008.

Marie R. Pistilli Women in EDA Achievement Award Recipients
44th DAC - Jan Willis, formerly with Cadence Design Systems, Inc.
43rd DAC - Ellen Yoffa, IBM Research
42nd DAC - Kathryn Kranen, Jasper Design Automation, Inc.
41st DAC - Mary Jane Irwin, Penn State Univ.
40th DAC - Karen Bartleson, Synopsys, Inc.
39th DAC - Ann Rincon, AMI Semiconductor
38th DAC - Deidre Hanford, Synopsys, Inc.
37th DAC - Penny Herscher, Previously Cadence

We welcome and encourage feedback. Please email or with suggested topics and comments for future workshops, or to become involved with the success of the WWINDA. Receive the latest information first; join the WWINDA .

SPECIAL THANKS:
We would like to express our thanks to the DAC Executive Committee, ACM/SIGDA, IEEE/CAS/CANDE/CEDA and the EDA Consortium for their support and leadership in making this event possible. Special thanks goes to MP Associates, Inc. who donates the logistical and publication coordination for the women's workshop.



Speakers:
Mar Hershenson - Magma Design Automation, Inc., Sunnyvale, CA
Elizabeth Abraham - Carbon Design Systems, Inc., Acton, MA
Sabina Burns - Virage Logic Corp., Fremont, CA
Gila Kamhi - Intel Corp., Haifa, Israel
Ann Marie Rincon - ON Semiconductor, Pocatello, ID