Atrenta Appoints Doug Aitelli Vice President Worldwide Sales
Jul 29, 2013
SAN JOSE, Calif — Jul 29, 2013 — Atrenta Inc., the leading provider of SoC Realization solutions for the semiconductor and consumer electronics industries, announced today that Doug Aitelli has joined Atrenta’s executive team as vice president of worldwide sales reporting to Dr. Ajoy Bose, chairman, president and CEO of Atrenta.
"Atrenta is enjoying a significant increase in product demand as RTL Signoff becomes more and more important to our customers,” said Dr. Ajoy Bose. “With our business growing on a global scale and many of our customers expanding into increasingly distributed operations, effective management of these relationships has become critical for our business. Doug brings significant specialized skills and a wealth of experience to our team in this important area.”
Doug Aitelli is an EDA veteran with more than 28 years of experience in sales, executive management and strategic account development. Prior to joining Atrenta, Mr. Aitelli held the positions of vice president of worldwide sales and then CEO at Calypto Design Systems. Prior to Calypto, he was a director of global accounts for both Magma Design Automation Inc. and Synopsys Inc. Prior to Synopsys, Doug held various sales and technical roles at Quickturn Design Systems, Racal-Redac, HHB Systems, Computervision, and Control Data. He received his B.S. in Electrical Engineering from Rutgers University, College of Engineering.
“Atrenta is in exactly the right place to address the ever-increasing complexity of SoC design,” said Aitelli. “I see a clear path to substantial growth at many of Atrenta’s larger accounts. I look forward to helping the Company address the needs of all its customers as we continue to grow on a global scale.”
Atrenta’s SpyGlass® Predictive Analysis software platform significantly improves design efficiency for the world’s leading semiconductor and consumer electronics companies. Patented solutions provide early design insight into the demanding performance, power and area requirements of the complex system on chips (SoCs) fueling today’s consumer electronics revolution. More than two hundred companies and thousands of design engineers worldwide rely on SpyGlass to reduce risk and cost before traditional EDA tools are deployed. SpyGlass functions like an interactive guidance system for design engineers and managers, finding the fastest and least expensive path to implementation for complex SoCs.
SpyGlass from Atrenta: Insight. Efficiency. Confidence. www.atrenta.com
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This press release contains forward-looking statements. Atrenta disclaims any obligation and does not undertake to update or revise the forward-looking statements in this press release.