Congratulations, you have a booth at DAC; next you should:
Below is a guide that will help you plan for a successful event at DAC. If you have any questions about the following please contact your assigned exhibitor liaison
, call 303-530-4562 or email the DAC exhibits department at email@example.com
- Print or read the online exhibitor manual:
- Go to the Exhibitor Services page ( this page will be live soon).
- First click and print the General Service Contractor (GES Exposition Services) manual for show rules.
- Select items that you might also need (AV, Lead Retrieval, etc.).
- Review the Timeline:
- Click here for the Exhibitor Timeline
- Important dates to remember:
- March 27: Conference Registration Opens - you will need to register your booth staff. If you would like to register multiple staff at once please contact Stacy DiLallo, Stacy@dac.com for details.
- April 24: Deadline to receive discounted services through ITN International.
- May 9: Deadline to receive discounted services through GES.
- Set your show budget - including booth space, service costs, travel, etc.
- If you need help assessing general contractor cost, please feel free to ask your assigned ILC liaison for inputs.
- Schedule planning meetings with your team to:
- Define what is showcased and why it is important to your market (products, services, etc.)
- Who is the audience? Who are you trying to reach?
- Assign goals to event - select something measurable (leads, visits, meetings).
- What is needed to support company goals and specific DAC goals?
- How many people will you need at the show to maintain the booth during the show hours?
Design: your booth:
Booth properties options:
- How do you plan to demonstrate your product or service?
- Will you have monitors to show demos or presentations?
- Will you need space to sit down with customers?
- Will you have a live presentation?
Other important things to remember:
- You can rent from the General Service Contractor (from basic walls to customized booths including furniture, advantage: No material handling and shipping cost).
- You can rent from an exhibit house (more customizable but you will have to pay for
shipping, material handling and for set-up).
- You can purchase your own (good option if more than 5 shows of same size in a year) but you may have to consider storage and customization costs.
- Do not forget carpet. Carpet in your booth at DAC is mandatory and your booth staff will thank you if you also add padding.
- Will you need to store empty boxes, giveaways, booth crates (if you bring your own) during the show? **storing behind your booth is not an option.
"Gotcha's" to remember:
- If you own/rent booth property - you must arrange for a shipper to ship to the show site and back (use a shipping company that has experience with trade shows). If you own or rent you will also need material handling. This is the fee for getting your freight from the loading docks to your booth and back to your shipping company.
- Check your move-in schedule and make every effort to get your shipment in that day. If you miss your move-in date and time you will get charged a different rate per pound which is usually 30% higher than the reduced rate offered for on-time arrival.
- You might want to consider using the logistics/shipping department of the General Service Contractor. If you use them, you do not have to worry about the move-in schedule. The cost might (but not always) be higher with other carriers, you usually get a discount on your material handling costs (10%) and can be sure that your shipment awaits in your booth when you arrive.
- Design and prepare your graphics in advance. Less copy (text), more graphics is generally better. Don't forget your company logo. You want to make sure that a person walking down the aisle can see and understand your message clearly.
- Order labor in advance, both for set-up and dismantling. Check with your exhibit house if your booth set-up requires a forklift in the booth. If you have a hanging sign you will need a separate hanging sign labor form to submit.
- Do not forget to order a cleaning service.
- Do not forget electrical, this is separate from and requires a layout of where you want your electrical to be placed on the floor. Please remember to let them know where you want to have the main drop. That is the spot where your electricity will be brought in from outside your booth. Depending on the exhibition hall it could come from the ceiling or the floor.
- To keep your show in budget, order all services before the deadlines.
- Lead retrieval systems deadlines is earlier than GES.
- If you need internet in your booth, you must order that also in advance.
- To avoid disappointment, use DAC hotels for your group. Reserve rooms early, they often sell out.
- A credit card is required to keep on file - that does not mean it will be charged, you can pay service orders by check but must be paid prior to the show start, but even if paying by check, a credit card must be on file with the show contractor.
- Bring a set-up kit with you - Velcro, scissors, packing tape (to pack after the show),
markers, pens and paper.