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DAC 2013 AUSTIN, TX | JUNE 2-6

Management Day

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MANAGEMENT DAY
DAC Management Day 2013

Tuesday, June 4, 2013
Time: 10:30 AM — 4:30 PM
Location: 17AB
Topic Area: General Interest
Organizer: Yervant Zorian - Synopsys, Inc., Mountain View, CA
Summary: The DAC 2013 Management Day provides managers with timely information to help them make decisions where business and technology intersect. This is a unique opportunity for managers to gain insights from their peers in the industry.

Today’s complex SOCs require different types of optimizations and the adoption of emerging solutions to meet such requirements. Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis and technical/business decision-making by management. Also, moving to new semiconductor technology nodes, such as 16nm or 20nm, can significantly affect the choices of suppliers. The Management Day sessions will discuss these changing needs and present corresponding management decision criteria that allow managers to make the right choices from a pool of alternate options for flows, methodologies, and suppliers.

The Management Day is comprised of two sessions, which will feature presentations by managers representing fabless and fablite companies, systems houses and suppliers to the design ecosystem. Senior managers will discuss the latest and emerging solutions, along with their economic impact.


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Session 1:
10:30am - 12:00pm
Trade-Offs and Choice for Emerging SOCs
Today's emerging SOC industry requires multiple types of optimization to adopt advanced solutions that meet stringent design requirements. Optimizing for volume production, low power, and shrinking sizes in globally distributed companies necessitate adequate trade-off analysis and technical/business decision-making by management. This session will feature senior managers from our ecosystem who will share their experiences.

Speakers
Pike Powers – Partner, Fulbright & Jaworski LLP, Austin, TX
Ron Martino – Vice President Automotive R&D, Freescale, Austin, TX
Andrew Chang – Corporate Vice President, MediaTek, Hsinchu City, Taiwan

Session 2:
2:00 - 4:30pm
Decision Making for Complex ICs
Moving to new semiconductor technology nodes for complex ICs can significantly affect the choices of design flow, methodologies and suppliers. This session will cover the challenges of complex chip design and present corresponding management decision criteria that allow managers to make the right choices from a pool of alternate options. This session feature presentations by senior managers representing a range of today's most complex nanometer IC design suppliers

Speakers:
Kee Sup Kim – Vice President, Design Technology, Samsung Electronics, Yongin City, Korea
J.C. Parker – Engineering Director Design Tools & Methodology, LSI, Allentown, PA.
Rex Berridge – Microprocessor Design & Automation Manager, IBM, Austin, TX.
Bob Madge – Director Design Enabled Manufacturing, GLOBALFOUNDRIES, Milpitas, CA.








Design Automation Conference Sponsors IEEE Solid State Circuits Society Electronic Design Automation Consortium CEDA - IEEE Council on Electronic Design Automation SIGDA Special Interest Group - Design Automation