Press Releases

Industry Leaders from Freescale, National Instruments, Samsung, Qualcomm, TI, and UC Berkeley to Give Keynotes at 50th DAC

Topics include: embedded processing, mobile devices and applications and platform engineering

LOUISVILLE, Colo. –– May 16, 2013 –– Industry luminaries from Freescale, National Instrument, Samsung, Qualcomm, Texas Instruments and UC Berkeley will all present keynotes at the 50th Design Automation Conference (DAC), the premier conference devoted to electronic design, design automation, embedded systems and software. The 50th DAC will be held at the Austin Convention Center in Austin, Texas from June 2-6, 2013.

 “DAC keynotes have been one of the most valuable elements of our conference. That is why we decided to double the number of offered keynotes at this 50th anniversary. The six keynotes this year will focus on different aspects of advances in our ecosystem from semiconductors to embedded systems to smart earth,” said Yervant Zorian, general chair of the 50th DAC. “We have also taken the opportunity presented by having DAC in Austin for the first time to present keynotes by several major Texas-based companies in our industry.”

The five keynotes are:

• Monday, June 3rd at 10.15: Greg Lowe of Freescale Semiconductor in Austin on Embedded Processing—Driving the Internet of Things. Greg has been the president and CEO of Freescale since June 2012 following a career at Texas Instruments which culminated at senior vice president of analog.
• Monday, June 3rd at 4pm: James Truchard of National Instrument in Austin on Looking Ahead to 100 Years—Platform Engineering. James is the president and CEO of National Instruments. He co-founded National Instruments in 1978 where he has led the vision to equip engineers and scientists with tools to accelerate productivity, innovation, and discovery.
• Tuesday, June 4th at 8:30am: DAC’s Executive Committee will highlight the conference events; award presentations will recognize success and excellence for individuals in the industry.
• Tuesday, June 4th at 9.15am: Namsung (Stephen) Woo of Samsung, Korea on New Challenges for Smarter Mobile Devices. Dr Woo is a president of Samsung and GM of the System LSI business. He joined Samsung in 2004 from Texas Instruments.
• Wednesday, June 5th at 11.15am: The Designer Keynote features two speakers: J. Scott Runner of Qualcomm in San Diego and Sanjive Agarwala of Texas Instruments in Dallas. Scott will present on Design and Methodology of Wireless ICs for Mobile Applications: True SoCs Have Come of Age. Sanjive will present on Infrastructure Embedded Processing Systems – Trends and Opportunities. Scott is currently the vice president of advanced methodologies and low power design at Qualcomm Technologies, Inc. He has worked in engineering in the semiconductor and EDA industries for 30 years, including as a founding member of the DesignWare team at Synopsys. Sanjive, a TI fellow and director of worldwide silicon development in processor business at Texas Instruments, is responsible for, among other things, the roadmap and development of TI’s C6x DSP core.
• Thursday, June 6th at 11am: Alberto Sangiovanni-Vincentelli of UC Berkeley on Crystal Ball: From Transistors to the Smart Earth. Alberto was instrumental in the founding of both Cadence and Synopsys and is also a Kaufman Award recipient for “pioneering contributions to EDA”. The DAC Best Paper Award also will be presented during this session.

Details of all the keynotes, including outlines and presenter biographies, are all on the DAC website at

50th DAC Celebration

DAC is celebrating its 50th year as the premier conference devoted to the design and automation of electronic systems (EDA). DAC is the oldest and largest conference focused on EDA, embedded systems and software (ESS), and intellectual property (IP). The first DAC was held in 1964 in Atlantic City, New Jersey. Half a century later, DAC 2013 is a not-to-miss occasion for the worldwide community of system designers, system architects, IC designers, validation engineers, CAD managers, senior managers, executives, researchers and academics. Along with a robust technical program, the DAC Executive Committee has planned several memorable and exciting events listed below. Details of the event schedule can be found at www.dac.com under 50th DAC Celebration events.

• Sunday, June 2 – 5:30pm, Welcome Reception, Austin Convention Center
• Monday, June 3 – 5:00pm, Global Forum Exhibition unveiling, exhibit floor, booth #137
• Monday, June 3 - 8:00pm, 50th DAC Celebration Event at Austin City Limits. All DAC attendees and exhibitors are invited.
• Wednesday, June 5 – 7:30pm, 50th DAC Awards Banquet, Four Seasons Hotel, Austin

Registration is currently open and the I LOVE DAC exhibition pass registration is available thru May 17, 2013.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

 

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

LOUISVILLE, Colo. –– May 13, 2013 –– The Design Automation Conference (DAC), celebrating its 50^th year as the premier conference devoted to electronic design, design automation, embedded systems and software, announces that Management Day will be on Tuesday June 4^th 2013. The 50th DAC will be held at the Austin Convention Center in Austin, Texas from June 2-7, 2011. Management Day will begin at 10:30am on Tuesday, June 4, and is sponsored by Chip Estimate.

“The management tradeoffs and decisions made involved in successfully undertaking the design of a modern SoC are getting more and more complex,” said Yervant Zorian of Synopsys, General Chair of the 50^th DAC and also the organizer of Management Day. “This program allows managers and their designers to listen to experienced senior managers sharing their know-how with optimization of designs and practices in key decision making such as process node and supplier.”

Management Day is comprised of two sessions, which feature presentations by senior executives and managers representing systems houses and suppliers to the design ecosystem.

Session 1, from 10.30-12-00pm covers Tradeoffs and Choice for Emerging SoCs. Today's SoC industry requires multiple types of optimization to adopt advanced solutions that meet stringent design requirements. Optimizing for volume production, low power, and shrinking sizes in globally distributed companies necessitate adequate trade-off analysis and technical/business decision-making by management.

The speakers are:

• Pike Powers of Fulbright and Jaworski LLP

• Ron Martino, Vice-president of Automotive R&D at Freescale

• Andrew Chang, Corporate vice-president of Mediatek, Taiwan

Session 2, from 2-4pm covers Decision Making for Complex SoCs. Moving to new semiconductor technology nodes for complex ICs can significantly affect the choices of design flow, methodologies and suppliers. This session will cover the challenges of complex chip design and present corresponding management decision criteria that allow managers to make the right choices from a pool of alternate options.

The speakers are:

• Kee Sup Kim, Vice president of Design Technology for Samsung Electronics
• J.C. Parker, Engineering director for Tools and Methodology at LSI
• Rex Berridge, Microprocessor Design and Automation Manager for IBM
• Bob Madge, Director of Design Enabled Manufacturing for GLOBALFOUNDRIES

 

Management Day presentations are all in room 17AB. Full details of Management Day are on the DAC website at www.dac.com.

50^th DAC Celebration

DAC is celebrating its 50^th year as the premier conference devoted to the design and automation of electronic systems, is the oldest and largest conference focused on EDA, embedded systems and software (ESS), and intellectual property (IP). The first DAC was held in 1964 in Atlantic City, New Jersey. Half a century later, DAC 2013 is a not-to-miss occasion for the worldwide community of system designers, system architects, IC designers, validation engineers, CAD managers, senior managers, executives, researchers and academics. Along with a robust technical program, the DAC Executive Committee has planned several memorable and exciting events listed below.  Details of the event schedule can be found at www.dac.com under 50^th DAC Celebration events.

• Sunday, June 2 – 5:30pm, Welcome Reception, Austin Convention Center
• Monday, June 3 – 5:00pm, Global Forum Exhibition unveiling, exhibit floor, booth #137
• Monday, June 3 - 8:00pm, 50th DAC Celebration Event at Austin City Limits. All DAC attendees and exhibitors are invited.
• Wednesday, June 5 – 7:30pm, 50th DAC Awards Banquet, Four Seasons Hotel Austin

 

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

Noted Public Relations Consultant Honored for Her Contributions to EDA

LOUISVILLE, Colo. –– April 24, 2013 –– Nanette Collins, a public relations consultant from Boston, was selected as the Marie R. Pistilli Women in Electronic Design Automation (EDA) Achievement Award recipient for 2013.

The award, named for DAC’s former organizer Marie Pistilli, is presented annually to an individual who has helped advance women in the EDA industry. It will be presented to Collins during the 50th Design Automation Conference (DAC) Monday, June 3, at 2:30 p.m. in the DAC Pavilion (Booth #509) in Austin, Texas. Immediately following, Ann Steffora Mutschler, senior editor at System-Level Design, will interview Collins. DAC will be held June 2-6 at the Austin Convention Center.

Collins’ career includes the public relations management of more than 30 companies, many of whom have made a significant impact on the EDA industry. In addition, her years of service as the publicity chair of the Executive Committee of DAC, as well as with other conferences and industry organizations, have had a positive impact on the EDA industry as a whole.

Collins has been a supporter and previous committee member of the Workshop for Women in Electronic Design (WWED) since its formation in 2000. The mission of the group is to provide a forum for the exchange of ideas for successful careers in the electronics, to address the particular needs of professional women, and to provide an opportunity for peer networking. As DAC publicity chair, she promoted and supported the establishment of the Marie R. Pistilli award. Collins is an example of both entrepreneurship and volunteering in EDA, especially to women. 

“It’s a privilege to have my name linked with Marie Pistilli’s, someone I’ve long admired for her kindness, high standards and professionalism,” says Collins. “As someone who’s not part of EDA’s technical community, I’m grateful for the recognition that women of varying skills can contribute in meaningful ways to the success of EDA.”

About Nanette Collins

            Collins became a member of the EDA community once she joined Viewlogic as marketing communications manager. Viewlogic was a startup and EDA in its infancy, and she’s been witness to many of the most memorable EDA milestones ever since. She moved to Cadence Design Systems and Exemplar Logic before founding Nanette V. Collins Marketing & PR in 1994. Collins was a member of the Design Automation Conference’s Executive Committee, serving as its publicity chair, a position she held from 2001-2009. She holds a Master of Science Degree in Public Relations from Boston University College of Communications and a Bachelor of Science Degree in Journalism from Suffolk University in Boston.

About the Marie R. Pistilli Women in EDA Achievement Award

Women have made important contributions and strides in the EDA industry for over 20 years. In an effort to recognize those who have dedicated time toward these achievements, the DAC Executive Committee presents an annual award to honor an individual who has made significant contributions to help women advance in the field of EDA technology. For a list of previous recipients of the Award, please click here.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

 

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

LOUISVILLE, Colo. – April 15, 2013 – Offering the opportunity to enter the Design Automation Conference (DAC) and be part of the celebration, Atrenta, Jasper Design Automation, and Forte Design Systems are sponsoring three-day exhibit passes through the fifth annual “I LOVE DAC” campaign. DAC is celebrating its 50th year as the premier conference devoted to electronic design, design automation, embedded systems and software. This golden year for DAC will be filled with exciting exhibits, riveting keynotes, Designed in Texas sessions, networking events and much more. The conference and exhibition will be held at the Austin Convention Center in Austin, Texas from June 2-6, 2013.
 
I LOVE DAC exhibit passes include free exhibit entry from Monday through Wednesday (June 3 -5), plus entry into the five Keynotes, DAC Pavilion panels, Designed in Texas sessions and networking events each night, including Monday night’s celebration: Kickin’ it up in Austin,  at the world famous Austin City Limits.

I LOVE DAC registration is open now through May 17. To register visit: www.DAC.com
"What's not to love about DAC"? asks Brett Cline, vice president of marketing and sales at Forte Design Systems, a sponsor of the I LOVE DAC program. "DAC is the epicenter of the industry where I know I'll be able to network with designers, other tool developers and my peers."

"As one of the anchor tenants for the I LOVE DAC program, Atrenta is proud to be a sponsor again for the fifth year," said Mike Gianfagna, vice president of corporate marketing at Atrenta. "Each year, we were able to bring more folks to the show floor as a result of I LOVE DAC and I'm looking forward to moving the needle again this year."

"Jasper is proud to be a part of the I LOVE DAC program and to make it easier for attendees to experience the latest innovations in the EDA industry," said Oz Levia, vice president of marketing at Jasper. "Since this year's DAC will be in Austin, we look forward to giving an opportunity for a new community of design and verification engineers to participate in this premier event."

Three-Day Exhibit Floor Pass
With over 175 exhibitors, including 17 first-time exhibitors, this year’s exhibition is the place to be. The exhibit floor will feature the ARM® Connected Community® Pavilion, where attendees can visit ARM technology-based demos from ARM partners.  There also will be a special Global Forum exhibit, where academia, industry and government from several countries will provide an interactive exhibition to show relevant electronic design activities.
DAC is especially excited about the Designed in Texas portion of the Designer Track.This program will consist of 30-minute invited talks across two days of the conference.  Designed in Texas talks will feature senior technical leads and managers presenting design experiences and results, providing an unprecedented opportunity for the Texas design community to interact with each other and the DAC community.

I LOVE DAC Campaign
Attendees wearing an I LOVE DAC button from either this year or previous years are eligible to win a Mac Book Pro. Attendees who are randomly spotted wearing an I LOVE DAC button will be entered into the drawing. The winner will be announced at the DAC Pavilion on Wednesday, June 5 at 3:15pm. The 2013 edition of this collectable button can be picked up at these booths:  Atrenta #1847, Jasper #2346 or Forte #1547.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

LOUISVILLE, Colo. –– April 10, 2013 –– The 50th Design Automation Conference (DAC), the premier conference devoted to electronic design, design automation, embedded systems and software, will feature 15 Pavilion Panel sessions in the program lineup for DAC 2013. Complementing the more in-depth DAC technical conference program, the DAC Pavilion hosts an eclectic mix of panels, presentations and interviews in Booth #509 on the exhibit floor. The 50th DAC will be held at the Austin Convention Center in Austin, Texas from June 2-6, 2013.

“DAC is the biggest opportunity each year for all the players in the electronic design ecosystem to interact together,” said Yervant Zorian, General Chair of DAC 2013. “The pavilion panels feature a compelling range of general interest topics ranging from analog and emulation to a vision of EDA in 2020 and, once again, high-school students talking about how they use tech.”

Gary Smith kicks off the Pavilion program with his annual “What’s Hot at DAC” presentation on Monday, June 3rd, from 9:15-10:15am. Additional Monday Pavilion panels are:

• An interview with Dr. Chenming Hu, the recipient of this year’s Kaufman award. Dr. Hu is the father of the FinFET.
• “Affiliation Avenue, The Road to Success,” sponsored by Women in Electronic Design.
• An interview with this year’s yet-to-be-announced Marie R. Pistilli award recipient.
• “Will Data Explosion Blow up the IC Design Flow?” on coping with the explosion in the amount of data required for SoC design.

Tuesday panels:

• “Hogan’s Heroes: The EDA Hunger Games,” discussing the issues of working with EDA startups.
• “Great Expectations: Analog Mixed-Signal Spectacle at the Design Border,” examining the interaction between analog and digital designs and designers.
• “Organizational and Management Solutions to the Verification Crisis,” looking at the exponential growth of the amount of verification required for a modern SoC.
• “Is This the Right Time to Create Standards for 2.5D/3D-IC Designs?” looking at TSV-based interposer and stacked designs.
• “Hardware-assisted Development in 10 Years: More Need, More Speed,” on emulation.

Wednesday panels:

• “EDA 2020: A Pure Vision.” Lucio Lanza hosts a town-hall-style discussion on how EDA might look in 2020.
• IP Pitfalls: Avoid the Wild Ride,” on the many tradeoffs involved in doing IP-based design.
• “Learn the Secrets of Design for Yield,” in which foundry experts discuss sub-nanometer effects.
• This year’s “Teens Talk Tech” where, once again, high-school students tell us how they use the latest tech gadgets, and what they expect to be using in three to five years.

“The range of topics in the DAC Pavilion panels is especially broad this year,” said Magdy Abadir, DAC 2013 Panel Chair. “Attendees have the opportunity to learn in depth about key areas of design today and gain some insights into various hot topics that are being debated by industry experts.”
A full-DAC panel schedule and links to panel abstracts and speaker information is available at www.dac.com.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

An opportunity for students to engage and attend the premier event focused on electronic design and embedded systems

LOUISVILLE, Colo. – February 8, 2013 -- In honor of the memory of Dr. A. Richard Newton, the 50th Design Automation Conference (DAC) is sponsoring an expanded Young Student Fellow Program. The Newton Young Student Fellow Program actively supports the next generation by enabling young students at the beginning of a career to enter the dynamic world of design automation and embedded systems.

The Newton Fellow grantees will receive financial travel support to attend DAC at the Austin Convention Center, Austin, TX, from June 2-6, 2013. Each Newton Fellow will actively engage in DAC through a number of events, including meetings with design automation luminaries, attendance at technical sessions and exhibits, and participation in student-related events. Following a 50-year tradition, DAC strives to foster a vibrant and worldwide community of electronic design and embedded systems professionals. DAC has reserved funding and logistics support for approximately 80 fellows. Travel grants will be assigned based on need and availability. This program is open to young students worldwide, with preference given to junior or senior undergraduates, master degree and pre-candidacy PhD students.

“DAC is the most relevant technical conference for electronic design and embedded systems,” said Nikil Dutt, the New Initiatives Chair for the 50th DAC. “It is important that young students in computer science and electrical engineering attend the conference and are not restricted by financial constraints. Not only does the Newton Young Student Fellow Program address these financial constraints, it also sponsors various activities during DAC that make for a richer experience and greater interaction with the EDA community.”
To apply for a Newton Young Student Fellowship, applicants must supply a two-page PDF document describing their planned work and estimating their expenses. The submission deadline is February 28, 2013 or until funds are fully disbursed. Candidates will be notified starting March 15, 2013. Full details and a link to submit an application can be found at www.dac.com

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA). Members of a diverse worldwide community from more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives, and researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: press@dac.com or call 1-303-530-4334

Louisville, Colo. –– November 7, 2012 –– The Design Automation Conference (DAC), celebrating its 50th year as the the premier conference devoted to electronic design, design automation, embedded systems and software  has named the members of the 50th DAC Industry Liaison Committee (ILC). These volunteers advise the DAC Executive Committee as it plans the trade show component of DAC. The 50th DAC will be held at the Austin Convention Center in Austin, Texas from June 2-6, 2013. For video highlights of DAC from 1964-2013, see www.dac.com.

“The ILC plays a critical role in the ongoing success of DAC by ensuring the exhibitors along with the EDA and Embedded Systems communities have the opportunity to influence all areas of this premier event,” said  Tiffany Sparks, EDA Industry Chair of the 50th DAC Executive Committee and ILC Chair. “In representing the views of exhibitors and attendees throughout the process, the ILC helps make the exhibit floor a success for both exhibitors and attendees.”

The ILC is made up of representatives from a balanced cross-section of the industry. ILC representatives serve as liaisons, not just to their individual companies, but to various constituencies at DAC by proactively communicating and soliciting input to help drive an event that benefits all exhibitors and attendees. Members of the 2013 DAC ILC include:

• Mike Gianfagna, Atrenta
• Rick Nordin, Breker Verification Systems
• David Thon, Cadence Design Systems
• Michelle Clancy, Cayenne Communications
• Robert Gardner, EDA Consortium
• Cindy Wilson, EVE
• Brett Cline, Forte Design Systems
• Gary Smith, GarySmithEDA
• Rob van Blommestein, Jasper Design Automation
• Anne Cirkel, Mentor Graphics
• Diana Dearin, Mentor Graphics
• Jill Jacobs, MOD Marketing and Events
• Lee Wood, MP Associates
• Herta Schreiner, Synopsys
• Yervant Zorian, Synopsys
• Dagmar Berendes, ThinkBold Corp.
• Tom Quan, TSMC
• Soha Hassoun, Tufts University

Full contact information for ILC members can be found at: www.dac.com.

To learn more about the 50th DAC exhibition all current and potential DAC exhibitors are invited to an open Exhibitor Meeting November 7th, 2012 from 3:30-4:30pm at the San Jose Hilton Hotel, 300 Almaden Boulevard, San Jose, CA.

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (SIGDA) and IEEE's Council on Electronic Design Automation (CEDA). More details are available at: www.dac.com.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:
The Design Automation Conference
303-530-4333
press@dac.com

 

 

A celebration of 50 years of innovation and research
LOUISVILLE, Colo. –– September 19, 2012 ––The Design Automation Conference (DAC), celebrating its 50th year as the premier conference devoted to the design and automation of electronic systems (EDA), is the oldest and largest conference focused on EDA, embedded systems and software (ESS), and intellectual property (IP). The first DAC was held in 1964 in Atlantic City, New Jersey. Half a century later, DAC 2013 is a not-to-miss occasion for the worldwide community of system designers, system architects, IC designers, validation engineers, CAD managers, senior managers, executives, researchers and academics. As well as planning for a robust technical program, the DAC Executive Committee is planning several memorable and exciting events that will be announced in the upcoming months.
The 50th DAC will be held at the Austin Convention Center in Austin, Texas, from June 2-6, 2013. For video highlights of DAC from 1963-2013, see /
DAC is seeking submissions that deal with tools, algorithms, EDA tool usage and design technologies for all aspects of electronic circuit, system, and embedded design for DAC 2013. In addition to conventional EDA topics, DAC 2013 invites submissions on embedded systems and software topics and various other EDA and ESS related categories. This includes User/Designer Track submissions, Wild and Crazy ideas (WACI) submissions, Special Sessions, Panels, Tutorial proposals and co-located events.
Submission criteria and topics are outlined briefly below. In addition to well established EDA and ESS subjects, special focus areas in 2013 include embedded software and architectures, multi-core, security, virtualization, energy harvesting, emerging devices, cloud computing, parallelization, 3-D, design for manufacturability, cyber-physical systems, bio interfaces, bio sensors, and bio design automation. First deadline is October 29, 2012. All submission information and topic details can be found at www.dac.com.

EDA Research Manuscripts

Abstract due 5pm MT November 27, 2012
Manuscript due 5pm MT December 3, 2012
A DAC Research Paper explores a specific technology problem and proposes a complete solution to it, with extensive experimental results. Submission includes a six-page paper and an abstract of approximately 60 words clearly stating the significant contribution, impact, and results of the submission.

Embedded Systems and Software Manuscripts

Abstract due 5pm MT November 27, 2012
Manuscript due 5pm MT December 3, 2012
Embedded systems and software topics at DAC 2012 were a huge hit, resulting in more than 33% of the conference’s technical content focused on ESS. Authors of research manuscripts on all aspects of embedded systems and software as well as EDA research topics are encouraged to submit. All embedded systems and software manuscript submissions must adhere to the same rules outlined for the EDA research manuscripts.

Perspectives Manuscripts
Abstract due 5pm MT November 27, 2012
Manuscript due 5pm MT December 3, 2012
Perspective manuscripts should contain information of significant interest to the DAC audience, but need not be traditional to the DAC program. Original research results are not  required. Perspective papers enable authors to submit papers that do not follow the traditional form (introduction, problem statement, algorithms, and experimental results) of a typical research paper.

“Work-In-Progress” (WIP) Abstracts
Abstract due before 5:00pm MT, November 27, 2012
Manuscript due 5pm MT December 3, 2012
A DAC Work-in-Progress provides authors an opportunity for early feedback on current work and preliminary results. Authors have two different opportunities to be part of the Work-in-Progress Poster Session.
Option 1:
If you submit a research manuscript and it is not accepted as part of the regular technical program, authors can have a second opportunity to have their submission reviewed as part of the DAC WIP poster session.
Option 2:
Authors submit a 100-word abstract and a one-page manuscript to be reviewed as part of the DAC Work-in-Progress Poster session.

“Wild and Crazy Ideas” (WACI) Manuscripts
Abstract due 5pm MT November 27, 2012
Manuscript due 5pm MT December 3, 2012
DAC invites submissions with genuinely forward-looking, radical, and innovative ideas in the area of electronic design or electronic design automation. The WACI sessions feature novel (and even preliminary or unproven) technical ideas that do not fit the conventional mold, that inspire discussion among conference attendees, that create a buzz, and that get people talking. Research that incrementally improves on prior work is not suited for this category.
WACI submissions may present less-developed, but highly innovative ideas related to areas relevant to DAC. They do not have to explore specific technology problems/solutions with extensive experimental results (as with regular DAC manuscript submissions).

Special Session Proposals
Due before 5:00pm MT, October 29, 2012
A special session is devoted to either a traditional core EDA topic, a topic of future interest, or an ESS topic. The topic should be presented from an angle that does not overlap content from traditional research manuscripts, having a more educational component. A complete submission should list at least three inspiring speakers who address the topic from different angles. The special session submission form is streamlined this year, requiring an overall abstract for the special session plus a title, abstract, and speaker names (and contact info). Note that the organizer/submitter of the special session may also be a speaker for the session. DAC reserves the right to restructure all special session proposals.

Technical and Pavilion Panel Proposals
Due before 5:00pm MT, October 29, 2012
A good panel session explores a single, high-level issue or question with representatives of differing viewpoints. Panel suggestions may include anything that might appeal to the DAC community as long as the topic is interesting, timely, informative, and enlightening. The topic should be relevant to one or more segments of DAC attendees. Controversy is appropriate and encouraged; bickering and personal attacks are not. Sales pitches are inappropriate in a DAC panel. DAC reserves the right to restructure all panel suggestions.

Tutorial Proposals
Due before 5:00pm MT, October 29, 2012
In 2013, DAC tutorials will be scheduled as two-hour short tutorials presented multiple times on tutorial day so that attendees can cover three topics of their choice. DAC is looking for tangible, hands-on topics that provide immediate value for the attendee. The areas can cover:

DAC reserves the right to restructure all tutorial suggestions.

Workshop Proposals
Due before 5:00pm MT, October 29, 2012
DAC invites you to organize a workshop on topics related to design, design methodologies, and design automation. DAC workshops are considered a central part of DAC’s technical program and span anywhere from two to nine hours. A workshop organizer is responsible for developing the agenda, selecting, inviting and confirming the speakers, and communicating the workshop details to the DAC office. DAC’s responsibility includes the financial management, setting registration fees, coordinating the logistics of the event and publicity.  A Workshop is not a forum for a single vendor to advertise its technology.

Designer/User Track Extended Abstracts
Submission site opens January 7, 2013
Abstract due before 5:00pm MT, February 6, 2013
The DAC Designer/User Track offers IC designers and embedded software developers from across the globe a unique opportunity to network with and learn from other industry experts. This unique track features presentations on a wide variety of EDA topics, providing insights and experiences with in-house and commercial tools and flows. Designers and software developers from Intel, IBM, Samsung, TI, Toshiba, Qualcomm, AMD, Freescale, and other leading IC companies will present their experiences on effective design flows, methods, and tool usage. There is no other way to improve your “design IQ” in such a short amount of time.
The focus of the Designer/User Track is on the design tool user community. While the regular DAC program is focused on algorithms, the Designer/User Track allows tool users to share challenges and benefits of different tools, flows, and methodologies. In addition, it provides excellent opportunities for education and networking benefits between end users and tool developers. The Designer/User Track differs from vendor-specific user forums in that it is not tied to a specific EDA vendor.
Submissions may describe the application of tools to the design of a novel electronic system or the integration of EDA tools within a design flow or methodology to produce such systems. A submission may be problem-specific in scope (e.g., hardware/software-based architecture exploration, analyzing substrate coupling during floorplanning) or may address a specific application domain (e.g., designing wireless handsets).

Colocated Conference Proposals
Proposals due before 5:00pm MT, November 16, 2012
DAC Colocated Conferences are meetings, conferences or other special events that have already obtained event sponsorship from IEEE, ACM, the EDA Consortium or another organization. DAC will provide meeting rooms at the conference center at no cost. The event will be financed and otherwise organized by the submitter.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems and for electronic design automation (EDA) and silicon solutions. Since 1964, a diverse worldwide community of many thousands of professionals has attended DAC. They include system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives as well as researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, and methodologies and technologies. A highlight of DAC is its exhibition and suite area featuring leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA).
Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy
Press@dac.com or call 1-303-530-4334

Louisville, Colo. –– August 23, 2012 –– The Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), has named the members of the 50th DAC Executive Committee (EC). The Executive Committee oversees the exhibition and trade show, plans the technical program, establishes new initiatives, and manages conference operations and publicity. The 50th DAC will be held at the Austin Convention Center in Austin, Texas from June 2-6, 2013. Yervant Zorian, chief architect at Synopsys, will serve as general chair of the 50th DAC and lead the Executive Committee. Dr. Zorian studied computer engineering at University of Southern California, graduating in 1983. He obtained a Ph.D. degree in electrical engineering from McGill University in 1987. Since then he has lead positions at Bell Laboratories, LogicVision, Virage Logic and Synopsys.

Dr. Zorian is joined on the Executive Committee by the following volunteers from across the electronics, semiconductor, embedded systems, and EDA industries and from academia:

• Vice Chair / Finance Chair – Soha Hassoun, Tufts University
• Technical Program Co-Chair – Donatello Sciuto, Politecnico di Milano
• Technical Program Co-Chair – Charles Alpert, IBM Corp.
• Panel Chair – Magdy Abadir, Freescale Semiconductor Inc.
• Tutorial Chair – Michael McNamara, previously with Cadence Design Systems Inc.
• Past Chair – Patrick Groeneveld, Synopsys Inc.
• Design Community Chair – Robert Jones, Intel Corp.
• Industry Liaison Chair – Tiffany Sparks, ARM Inc.
• Publicity Chair – Michelle Clancy, Cayenne Communication
• New Initiatives Chair – Nikil Dutt, University of California, Irvine
• Europe / Middle East Representative – Norbert Wehn, University of Kaiserslautern
• Asia / South Pacific Representative – Cheng-Wen Wu, National Tsing Hua University
• ACM SIGDA Representative – Naehyuck Chang, Seoul National University
• EDA Consortium Representative – Anne Cirkel, Mentor Graphics Corp.
• IEEE CEDA Representative – Andreas Kuehlmann, Coverity Inc

Kevin Lepine and Lee Wood of MP Associates, Inc, serve as conference manager and exhibits manager, respectively.

“For 50 years, DAC has been the key event for the electronic design, embedded systems and design automation communities to meet, learn and discover new research, new products, and new developments,” said Yervant Zorian.  “As we begin to plan DAC’s 50th Anniversary in Austin, the executive committee is committed to providing attendees with an enhanced overall experience at both the exhibition and technical conference. We are looking forward to an exciting event to celebrate 50 years of innovation and research.”

In addition, the executive committee has formed an Austin Local Committee (ALC) to serve as an interface between DAC and the electronics community in the Austin area.  Anyone interested in volunteering should contact the DAC office at 303-530-4333 for more information.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, ranging from system designers and architects, logic and circuit designers, validation engineers, CAD managers, embedded software engineers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, embedded systems, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Press@dac.com or call 1-303-530-4334

San Francisco, CA –– June 8, 2012 ––Total conference attendance at the 2012 Design Automation Conference (DAC), the premier event on automation and design of electronic systems, increased by 16% compared to DAC 2011, according to the 49th DAC Executive Committee (EC). The 49th DAC exhibitor floor was open from June 4-6, 2012 at the Moscone Center in San Francisco, California, with technical sessions running from June 3-7.

“We are extremely pleased with the continued growth of DAC, showing that our attendees like the conference program and that the industry is buzzing with activity,” said Patrick Groeneveld, General Chair of the 49th DAC. “Management Day was standing room only and we had over 500 tutorial attendees altogether. Relocation of the User Track and the User Track Posters to the exhibit floor area proved to be successful with well attended user track sessions and steady traffic to the exhibit area.”
Preliminary attendance figures for the 49th DAC break down as follows:

• Conference attendees  – 1901, up 9%
• Exhibits only passes – 2783, up 39%
• Exhibitors booth staff – 2704, up 11%

Networking opportunities abounded on the exhibit floor, in poster sessions, at the evening receptions, and in the technical sessions, proving that DAC is the conference to attend for electronic design and embedded systems and software.

“Pent-up demand for electronic design automation solutions could definitely be felt at DAC this year,” said Brett Cline, Vice President, Marketing and Sales, Forte Design Systems. “Traffic was good, but even better was the quality of the traffic. Like many of the other vendors I’ve spoken to, we enjoyed a steady stream of interested, qualified visitors.”

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. No less than 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with over 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. –– May 30, 2012 –– Management Day at the 49th Design Automation Conference (DAC) provides engineering and business managers with key information on the changing technological and business needs for System-on-Chip (SoC) design. Management Day will be on Tuesday June 5th 2012. DAC 2012 will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

“The management tradeoffs involved in successfully undertaking the design of a modern SoC are getting more and more complex,” said Yervant Zorian of Synopsys, organizer of Management Day. “This program allows designers to listen to experienced managers discussing their experiences, in many cases with designs at today’s most advanced nodes”

Session 1, from 10-11.30am covers Decision Making for Complex ICs.
How and when to move to a new process node and, perhaps, a new semiconductor foundry involve a lot of decision criteria, many of which are quite subtle.
The speakers are:

• Vincent Ratford – Senior Vice President, recently of Xilinx, Inc., San Jose, CA and now an independent consultant
• Chi-Feng Wu – Vice President Engineering, Realtek Semiconductor Corp., Hsinchu, Taiwan
• Norbert Diesing – Director Engineering, PMC-Sierra, Inc., Vancouver, BC, Canada

Session 2, from 1.30-4pm covers Tradeoffs and Choices for Emerging SoCs.
An SoC needs to be optimized for volume production, performance, cost and, especially power. But these desirable traits are all in conflict meaning that analyzing the tradeoffs requires accurate analysis.
The speakers are:

• Ajoy Bose – President and CEO, Atrenta, Inc., San Jose, CA
• Indavong Vongsavady - Director Engineering, STMicroelectronics, Crolles, France
• Pankaj Mayor – Vice President, Cadence Design Systems, Inc., San Jose, CA
• Jitendra Khare  – Director Engineering, AppliedMicro, Inc., Sunnyvale, CA
• William Eklow – Distinguished Engineer, Cisco Systems, Inc., San Jose, CA

Management Day presentations are in room 309 at Moscone Center. Full details of Management Day can be found at www.dac.com.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
#          #          #

For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. –– May 8, 2012 –– Six tutorials and eight workshops will kick off the 49th Design Automation Conference (DAC), the premier event on automation and design of electronic systems. DAC 2012 will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

“The focus of the tutorials and workshops for 2012 is on technologies that have become important recently, such as virtual platforms, high-level synthesis and designing three-dimensional chips using through-silicon vias,” said Michael “Mac” McNamara of Cadence Design Systems, Tutorial & Workshop Chair for DAC 2012. “The concise two-hour DAC tutorials are delivered in a very accessible format and presented by experts in each field, drawn from users, manufacturers and tool suppliers. The tutorials are a great way for engineers to quickly get up-to-speed with new technologies. To accommodate our attendees’ busy schedules, each tutorial is repeated three times on Monday, June 4th.”

“In addition, we present eight all-day workshops, gathering together experts for a deep dive into the current state of technology and research on a wide range of topics. As in previous years, the tutorials and workshops offer an opportunity for designers and EDA professionals to upgrade their skills on timely topics, which they can put to use immediately,” said Mac.

The workshops (except for the final one) are all presented in parallel all day on Sunday, June 3rd. Topics include:

1. System-level Design of Automotive Electronics/Software
2. CMOS Design at 60GHZ and Beyond, Capabilities and Challenges
3. More than Moore Technologies
4. Computing in Heterogeneous, Autonomous ‘N’ Goal-oriented Environments
5. 4th International Workshop on Bio-design Automation at DAC
6. EDA on Process Automation
7. Young Faculty Workshop
8. Post-silicon Debug: Technologies, Methodologies and Best Practices (all day Thursday, June 7th)

The tutorials are presented in parallel three times, from 8.30am to 10.30am, then from 11.30am to 1.30pm, and finally from 3.30pm to 5.30pm on Monday, June 4th. The tutorial topics include:

1. Synthesizing SystemC to Layout, presented by Michael Boem of Intel Corporation.
2. Enough Talk! Practical Approaches to 3-D IC – TSV/Silicon Interposer and Wide I/O Implementation from People Who Have Been There and Done That, presented by Frank Lee of TSMC and Marc Greenberg of Cadence Design Systems.
3. System Level Exploration of Power, Temperature, Performance and Area for Multicore Architectures, presented by Houman Homayoun and Manish Arora, both from University of California at San Diego, and Amin Ansari of University of Illinois at Urbana-Champaign.
4. Understanding and Overcoming Pattern-induced Design Challenges in the 20nm and 14nm Technology nodes, presented by Kuang-Kuo Lin of Samsung, vassilios Gerousis of Cadence Design Systems, Lars Liebmann of IBM Corporation and Andres Torres of Mentor Graphics.
5. Analog and Mixed-signal Design at Advanced Process Nodes, presented by Jim McMahon, Stacy Whiteman and Fang-Cheng Chang, all of Cadence Design Systems, and Robert Mullen of TSMC.
6. Pre-silicon Native Embedded Software Development Solutions, presented by Robert Kaye of ARM Inc, and Jon McDonald and Mark Mitchell, both of Mentor Graphics.

DAC offers a great all-inclusive package that provides access to all conference sessions, tutorials and workshops. Details of all the tutorials and workshops, including summaries and presenter biographies and room numbers, are on the DAC website at www.dac.com.

 About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
#          #          #

For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. –– May 4, 2012 – Industry luminaries from ARM, Inc., IBM Corp., Intel Corp. and the National Tsing Hua University will give the three keynote addresses at the 49th Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems. DAC 2012 will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

“In assembling the 49th DAC series of distinguished keynotes speakers, I am excited to announce that DAC is covering all bases, providing refreshing viewpoints for systems designers, IC designers and EDA software professionals,” said Patrick Groeneveld, General Chair of the 49th DAC. “Tuesday kicks off with ARM’s Mike Muller, who will share his vision for a future of embedded computing systems. Given that ARM’s processors power most smartphones, this will show the way for computing in the future. On Wednesday, Joshua Friedrich and Brad Heaney will outline the design practices for high-performance microprocessors. This unique dual-keynote provides a look in the kitchen of leading microprocessor companies designing the world’s most advanced chips,” Patrick enthusiastically continued. “Finally, the Thursday keynote by Kaufman Award winner Dave Liu addresses the algorithmic revolution behind EDA.  Prof. Liu’s contributions and insights have enabled the remarkable design automation revolution that actually powers today’s trillion-transistor devices.”

Keynote Schedule:
All keynotes will be held in rooms 102/103.
Tuesday, June 5, 2012 from 8.30am to 9.30am

• Scaling for 2020 solutions
• Mike Muller, CTO, ARM Inc., Cambridge, U.K.

Comparing the original ARM design of 1985 to those of today’s latest microprocessors, Mike will look at how far has design come and what EDA has contributed to enabling these advances in systems, hardware, operating systems, and applications as well as how business models have evolved over 25 years. He will then speculate on the needs for scaling designs into solutions for 2020 from tiny embedded sensors through to cloud-based servers that together enable the “Internet of things.” Mike will look at the major challenges that need to be addressed to design and manufacture these systems and propose some solutions.
Wednesday, June 6, 2012 from 10.45am to 11.45am

• Designing High Performance Systems-on-Chip
• Joint presentation by:
• Joshua Friedrich, Senior Technical Staff Member and Senior Manager of POWERTM Technology Development in IBM’s Server and Technology Group.
• Brad Heaney, Intel Architecture Group Project Manager, Intel Corp., Folsom, CA.

Experience state-of-the art design through the eyes of these two experts. Joshua Friedrich will talk about POWER processor design and methodology directions and Brad Heaney will discuss designing the latest Intel architecture multi-CPU and GPU.  In this unique dual-keynote, the speakers will cover key challenges, engineering decisions and design methodologies to achieve top performance and turn-around time. The presentations describe where EDA meets practice under the most advanced nodes.
Thursday, June 7, 2012 from 11:00am to 12:00pm

• My First Design Automation Conference - 1982
• C. L. (Dave) Liu of Tsing Hua University and also the recipient of the 2012 Phil Kaufman award.

Dave tells us: “It was June 1982 that I had my first technical paper in the EDA area presented at the 19th Design Automation Conference. It was exactly 20 years after I completed my doctoral study and exactly 30 years ago from today. I would like to share with the audience how my prior educational experience prepared me to enter the EDA field and how my EDA experience prepared me for the other aspects of my professional life.”

About the Speakers
Mike Muller
Mike Muller was one of the founders of ARM, which provides the embedded processor in nearly every mobile device.  Before joining the company, he was responsible for hardware strategy and the development of portable products at Acorn Computers and was part of the original ARM design team. He was previously at Orbis Computers , which developed network computers. At ARM, he was VP Marketing from 1992 to 1996 and EVP, Business Development until October 2000, when he was appointed Chief Technology Officer. In October 2001, he was appointed to the board of ARM Holdings plc.

Joshua Friedrich
Joshua Friedrich is a Senior Technical Staff Member and Senior Manager of POWERTM Technology Development in IBM’s Server and Technology Group. In his role, Josh leads the physical design, technology direction, and methodology of IBM’s future POWERTM processors. Josh has been part of the POWER development team since POWER4TM. In addition to POWERTM designs, Josh has led multiple design disciplines, including power estimation and reduction, hardware characterization, memory subsystem circuit development, and core execution units. Before joining IBM, Josh received his Bachelor of Science in Electrical Engineering from the University of Texas at Austin.
Brad Heaney
Brad Heaney is an Intel Architecture Group Project Manager and operates out of Intel’s Folsom Design Center. Brad is a 25-year veteran at Intel and started his career working on the design of the 80386 family of CPUs. He is the holder of four patents for his design work. In the last few years, Brad has been managing the teams that deliver Intel’s lead vehicles for ramping new process technologies. Brad’s team developed the Penryn CPU, which was a lead vehicle for 45nm process technology. In April of this year, they launched the Ivybridge CPU (3rd-generation Intel Core Processor), which is the lead vehicle for Intel’s 22nm process technology. Brad received his Bachelor of Science degree from Drexel University in Philadelphia and his Master of Science in Electrical Engineering degree from Stanford University prior to joining Intel.

C. L. (David) Liu
C. L. Liu received his B.Sc. degree (1956) from the National Cheng Kung University in Taiwan, and his S.M. (1960) and Sc.D. (1962) degrees from the Massachusetts Institute of Technology. He taught at the Massachusetts Institute of Technology, the University of Illinois at Urbana-Champaign, and the National Tsing Hua University in Taiwan. He also served as the President of the National Tsing Hua University from 1998 to 2002.

C. L. is currently the William Mong Honorary Chair Professor of Computer Science at the National Tsing Hua University, an industrial consultant, and the host of a weekly radio show (since 2005). He has published over 180 technical papers; eight technical textbooks and research monographs in the area of EDA, computer-aided instruction, real-time systems, combinatorial optimization, and discrete mathematics; and seven essay collections in the area of science and humanities.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. No less than 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with over 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. –– April 23, 2012 –– The 49th Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems, will feature 15 Pavilion Panel sessions in the program lineup for DAC 2012. Complementing the more in-depth DAC technical conference program, the DAC Pavilion, sponsored by GLOBALFOUNDRIES, hosts an eclectic mix of panels, presentations and interviews in booth #310 on the exhibit floor. DAC 2012 will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

“DAC is the biggest opportunity each year for designers, EDA and Semiconductor IP developers and their management to interact together,” said Patrick Groeneveld, General Chair of DAC 2012. “The pavilion program features a compelling range of general interest topics from IC power and partitioning, to an electric car teardown and high-school students talking about how they use technology.”

Gary Smith kicks off the Pavilion program with his annual “What’s Hot at DAC” presentation on Monday, June 4th, from 9:15-10:15am. The rest of Monday’s pavilion panels are:

• “Low Power to the People,” a panel discussing low-power design techniques, challenges and solutions.
• “Is Life-Care the Next Killer App?” a panel looking at where electronics and EDA are going in health, energy efficiency, safety and productivity.
• “The Mechanics of Creativity,” sponsored by Women in Electronic Design, a panel looking at how we can be creative on demand and sharing stories of innovation.
• An interview with this year’s Marie R. Pistilli award winner Dr. Belle Wei.

On Tuesday, the panels are:

• “Hogan’s Heroes: Learning from Apple.” Visionary EDA veteran Jim Hogan leads a panel to look at what we all can learn about product development from Apple, now the world’s most valuable company.
• “Foundry, EDA and IP: Solve Time-to-Market Already!” a panel discussion on what semiconductor IP, EDA and foundry vendors are doing to further reduce the time to design a modern SoC.
• “Chevy Volt Teardown: Automotive Electronics.” Brian Fuller and a team of experts discuss what is “under the hood” of the Chevy Volt; especially its 310V lithium-ion battery and its control electronics.
• “Heritage Series: An Interview with Dr. Jim Solomon.”  Steve Ohr gets up-close and personal with Dr. Jim Solomon, the 1997 Kaufman award winner who has been working for decades on advancing analog design automation.
•  “Conquering New Frontiers in Analog Design – Plunging Below 28nm.” Analog no longer has the luxury of trailing a couple of process generations behind digital.  This panel discusses the challenges and solutions on the roadmap of advanced semiconductor technology nodes.

Wednesday’s pavilion panels are:

• “Town Hall: The Dark Side of Moore’s Law.” EDA Venture Capitalist Lucio Lanza  looks at how to get design costs back in line with Moore’s law so that EDA and semiconductor companies can also profit.
• “Divide and Conquer – Intelligent Partitioning.” There are many reasons to partition a huge design, but there are equally good reasons not to! This panel looks at all these issues.
• “Real World Heterogeneous Multicore.”  Experts share real world experiences of implementing heterogeneous multicores as well as techniques and tools to develop systems that take advantage of these architectures.
• “Teens Talk Tech” where, once again, high-school students tell us how they use the latest tech gadgets, and what they expect to be using in three to five years.
• “Hardware-Assisted Prototyping & Verification: Make vs. Buy?” Emulators are expensive, but building a custom FPGA prototype has its own set of challenges. This panel discusses the tradeoffs.

“The range of topics in the DAC Pavilion panels is especially broad this year,” said Charles Alpert, DAC 2012 Pavilion Panel Chair. “Attendees have the opportunity to learn in-depth about key areas of design today, and gain some insights into topics where they may lack specialized knowledge.”

A full-DAC panel schedule and links to panel abstracts and speaker information is available at www.dac.com.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – April 19, 2012 – Offering a unique opportunity to enter the 49th Design Automation Conference (DAC) for free, Atrenta, Cadence, and SpringSoft are jointly sponsoring three-day exhibit passes through the fourth annual ‘I LOVE DAC’ campaign. Attendees who want to take advantage of this offer need to register at www.DAC.com no later than May 15th.  DAC is the premier conference devoted to design and design automation of electronic systems. The conference and exhibition will be held at Moscone Center in San Francisco, California, from June 3-7, 2012.  

“SpringSoft is thrilled to sponsor the 'I LOVE DAC' program for the fourth consecutive year. Anything we can do to make it more accessible is good for users, vendors and the industry,” said Mark Milligan, vice president of corporate marketing for SpringSoft. “I encourage everyone to sign up immediately, before the May 15th deadline.”

“DAC is the leading event for the EDA industry, giving attendees the opportunity to learn about, see and interact with the latest advancements in design automation,” said Craig Cochran, vice president of corporate marketing for Cadence Design Systems.  “The DAC exhibit hall is the best way to get up-to-date on the latest developments in design and design automation.”

“DAC is the must-attend event for EDA users, and it’s the community experience that binds the industry,” said Mike Gianfagna, vice president of marketing at Atrenta. “We are delighted to be working alongside Cadence and SpringSoft to bring more people onto the exhibit show floor and introduce them to the valuable technologies and innovations featured at DAC.”

3-Day Exhibit Floor Pass
With over 200 exhibitors, including 21 first time exhibitors, this year’s exhibit floor showcases exciting technologies and vendors to DAC attendees.  The exhibit floor pass includes access to the Pavilion Panel sessions each day. A highlight at the DAC Pavilion this year is the Chevy Volt Teardown, being held Tuesday, June 5.  New this year on the exhibit floor is the ARM® Connected Community® Pavilion, where attendees can visit ARM technology based demos from ARM partners.

User Track presentations and posters have been relocated adjacent to the exhibit. The User Track program includes 8 paper sessions, 2 poster sessions, and a design panel session.  The topics span embedded software to lithography and highlight challenges, solutions and methodologies covering verification, timing analysis, ASIC and FPGA design flows, IP block integration, test and debug.

The exhibits are open Monday, Tuesday and Wednesday with the User Track presentations on Tuesday and Wednesday.

I LOVE DAC Campaign
Attendees wearing an I LOVE DAC button are eligible to win one of three Apple iPads. One iPad will be given out randomly each day on the show floor to someone wearing an I LOVE DAC button from either this or an earlier year. The 2012 edition of this collectable button can be picked up at the Atrenta, Cadence or SpringSoft booths.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. –– April 10, 2012 –– Dr. Belle Wei, Don Beall Dean of the Charles W. Davidson College of Engineering at San Jose´ State University will be awarded the 13th annual Marie R. Pistilli Women in Electronic Design Automation (EDA) Achievement Award at the 49th Design Automation Conference (DAC) in San Francisco, CA. on June 4, 2012. The award honors Wei for her leadership and personal and professional contributions to women in the industry.

The award presentation and a conversation with the Marie R. Pistilli Award Winner will take place from 4:30 until 5:15pm on June 4th, 2012, in the DAC Pavilion, Booth # 310 with Daya Nadamuni, advisor, GarySmith EDA. The conversation promises to be lively and interactive.

“Belle Wei, the first endowed dean at the SJSU College of Engineering, has spearheaded a long term transformation of the college to educate students to become engineers and immediate contributors in a global workplace,” said Karen Bartleson of Synopsys, Chair, Women in Electronic Design. “It is an honor to present her with this award.”

About Belle Wei
Since her 2002 appointment as Don Beall Dean of SJSU's Charles W. Davidson College of Engineering, Dr. Belle Wei has led a College dedicated to educating engineers who can take on today's problems and produce tomorrow's solutions.

Dr. Wei's began her career at SJSU in 1987 as an assistant professor in the Department of Electrical Engineering after completing an engineering M.S. from Harvard and an electrical engineering Ph.D. from U.C. Berkeley with specialties in VLSI circuit theory, special architectures, and sensor networks. Following a 1993-94 Stanford visiting associate professorship, Dr. Wei returned to SJSU where she was later elected Electrical Engineering Department Chair from 1998-2002. Thereafter, she accepted her current position as Dean (reappointed for a second six-year term in 2009). Dr. Wei is the first person in her College's history to hold an endowed deanship.

Amid an era of economic challenges and uncertainty, the Charles W. Davidson College of Engineering has increased its extramural grants to nearly $3.3 million per year and increased its endowment gifts by 400% from $7 million to $35 million under Dr. Wei's leadership. Industry partnerships have also been strengthened through several initiatives, which include the creation of several endowed professorships, the implementation of the Silicon Valley Engineering Scholarship, and the tripling of corporate master's degree programs from five to fourteen during Dr. Wei's tenure. Corporate partners for these programs include Silicon Valley companies, such as Applied Materials, KLA/Tencor, Lam Research, Lockheed Martin, IBM, and BAE Systems.

Dr. Wei extends her service beyond SJSU through active engagement in national and international organizations. She serves on the Executive Board for the Engineering Deans Council of American Society for Engineering Education, chairing its Committee on Diversity. She has served on several National Science Foundation panels. And she has assumed numerous leadership roles on program committees for technical conferences.

About the Marie R. Pistilli Women in EDA Achievement Award
Women have made important contributions and strides in the EDA industry for over 50 years. In an effort to recognize those who have dedicated time towards these achievements, the DAC Executive Committee presents the Marie R. Pistilli Women in EDA Achievement Award to honor an individual—male or female-- who has made significant contributions in helping women advance in the field of EDA technology. For a list of previous recipients of the Award, please click here.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – April 2, 2011 – The 49th Design Automation Conference (DAC), the premier event on automation and design of electronic systems, opened advance registration today. The program this year highlights the advancements and emerging trends in the design of electronic circuits and systems and runs the gamut from wild and crazy ideas (WACI) to advanced peer-reviewed technical papers. Attendees can build their own schedules by choosing from exceptional quality technical papers, panels, special sessions, WACIs, WIPs (works in progress), full day tutorials, an Embedded Systems & Software (ESS) executive day, Management Day, and User Track presentations. Every EDA professional, whether an IC designer, manager, software developer or R&D researcher, will find the very latest developments in the field. DAC 2012 will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

Attendees will have a hard time choosing from all the options available at DAC each day. A brief outline follows, but the Technical Program Committee is whetting people’s appetites with technical presentations such as “Yin and Yang of Memories: The power-performance trade-off” and “Design Automation for Things Wet, Small and Spooky.”

Peer-reviewed Papers:
The core of the technical program consists of 163 peer-reviewed papers with 35% of the content on ESS and 65% on electronic design automation (EDA). Papers were selected from 742 submissions, the highest number of submissions to the conference in the past 5 years, and an increase of 7% from 2011. These papers cover a broad set of topics ranging from system-level design, low power, physical design and manufacturing, embedded systems and software, logic and high-level synthesis, simulation, verification, test  and emerging technologies.  Popular submission themes included:

1. Power analysis and low power
2. Physical Design and design for manufacturability 
3. Architectures and memory design for embedded systems
4. ESS design methodologies
5. Emerging technologies

Special Sessions:
10 special sessions will deal with a wide variety of themes -- from physical design to embedded software -- including progress in design closure, power at different levels of abstraction, heterogeneous platforms, probabilistic embedded computing, self-aware and adaptive technologies and neuromorphic computing. This year special sessions also will focus on how EDA can be applied to applications and problems not usually considered EDA, such as electronic counterfeit, wireless sensor networks design, medical devices designs.

User Track:
The User Track program -- sponsored by Apache Design, Inc., a subsidiary of ANSYS, Inc. -- includes the keynote, eight paper sessions, two poster sessions, and the design panel session. This year, the reviewing committee (35 industry experts representing user communities at 24 different companies) received 142 submissions, with authors from 90 institutions. The topics chosen span embedded software to lithography and highlight challenges, solutions and methodologies covering verification, timing analysis, ASIC and FPGA design flows, IP block integration, test and debug.

Users of EDA and embedded systems tools and flows will provide information to designers and practitioners: design tool users, hardware or software designers, application engineers, consultants, and flow or methodology developers. To make it easier to attend as many of these as possible, the Tuesday and Wednesday sessions will take place adjacent to the exhibit floor.

Panels:
A pervasive theme that panels address at DAC 2012 is the question: Have we reached a tipping point for a variety of technologies?  High-level synthesis, system models, 3D chips, FPGA expansion, parallel EDA, and the cloud are technologies that have been discussed and researched for some time now; this year we separate the reality from the anticipation. Many DAC 2012 panels discuss whether each of these technologies is about to tip, taking off to become mainstream and thereby changing the face of the EDA industry. Other panels address vexing issues like the impact of reliability, low-power design and automation, and the role of software versus hardware.

Tutorials:
As in the past, the goal of the DAC tutorials is to provide practical, useable, and up-to-date knowledge that attendees can immediately apply in their jobs or studies. This year’s program includes six tutorials that include three system level topics: virtual platforms, system level power modeling, and high level synthesis; and three design topics addressing 20nm design challenges, implications of 3DIC and wide I/O on design, and analog / mixed-signal at advance process nodes. 

Exhibit Floor:
With over 200 exhibitors, including 21 first time exhibitors, this year’s exhibit floor offers exciting technologies and vendors to DAC attendees.  New this year is the ARM Connected Community® Pavilion, where attendees can visit ARM® technology-based demos from ARM partners. The exhibits are open Monday, Tuesday and Wednesday with the User Track presentations on Tuesday and Wednesday.  

Embedded Systems & Software (ESS) Executive Day 2012 (Wednesday, June 6):
The ESS Executive Day sessions are dedicated to bringing industry stakeholders together in one room to foster discussion on all aspects of the embedded development ecosystem and on where system design is headed. The day-long track is comprised of presentations from leading industry executives representing the embedded development ecosystem. IC design engineers, embedded systems designers, embedded software and hardware IP providers, IP integrators, FPGA designers, investors, foundry reps, and the media will be on hand in this new forum to hear from market leaders and to network with each other.

Presenters will focus on optimization of embedded and application domain-specific operating systems, system architecture for future embedded products, application-specific architectures based on embedded processors and technical/business decision making by program developers. They will cover the state-of-the-art solutions for embedded software and systems and complex chips as well as the need for tight collaboration between diverse players in this ecosystem.

Management Day 2012 (Tuesday, June 5):
The rubber meets the road at the intersection of low power systems-on-chip (SoC) design and the adoption of emerging technologies. Management Day provides engineering and business managers with essential information to make the right decisions at the intersection of business and technology, optimizing for volume production, low power, and the shrinking sizes that necessitate accurate trade-off analysis to drive technical/business decision-making. The Management Day sessions were designed to create lively dialog and to provide decision criteria to guide managers towards optimum choices from a pool of alternative options for flows, methodologies and suppliers.

Management Day at DAC 2012 will feature presentations by managers from independent device manufacturers (IDMs), fab-light ASIC providers, foundries, and fabless companies. Senior managers of today’s most complex nanometer SoCs will discuss the latest emerging solutions, along with their economic impact. A third panel session will involve the audience in an open brainstorming discussion and will complement the presentation sessions.

Advance registration ends on May7, 2012. For all registration details, deadlines, and program highlights see  

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA).  A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives, and researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – February 22, 2012 -- The Design Automation Conference (DAC), the premier event on automation and design of electronic systems, annually awards a scholarship in memory of Dr A. Richard Newton to support graduate research and study in electronic design automation (EDA). The $24K scholarship supports graduate students or young faculty investigators embarking on new research in the field of EDA. The successful applicants will be announced at the 49th DAC, which will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

Richard Newton was a professor and dean of the College of Engineering at the University of California, Berkeley, a pioneer in electronic design automation and integrated circuit design, and a visionary leader in the technology industry.  His teaching and research interests include all aspects of the design of electronic systems and the application of information and communication technologies (ICT) to the solution of societal problems.

Dr. Newton understood the power of engineering and technology in entirely new ways, and he connected them to addressing society's toughest problems. The vibrancy of his thinking helped shape an industry on what engineering is and what it can be.  The A. Newton Scholarship honors Dr. Newton and supports entrepreneurship with the same vision and spirit for engineering.
Scholarships will be awarded based on the following criteria:

• Quality and applicability of the proposed research
• Impact of the award on the program at the faculty investigator's institution
• Academic credentials of the student(s)
• Financial need. Preference will be given to students and programs that can demonstrate financial need.

“The Richard Newton Graduate Scholarship funds a student helping institutions establishing a new focus in EDA,” said Al Dunlop, the IEEE/CEDA representative on the DAC executive committee. “With the incredible demands of modern semiconductor design, fundamental research in EDA is increasingly important.”

Applications must be submitted electronically by March 18th, 2012. Full details are on the DAC website at www.dac.com

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA).  A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives, and researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM) - Special Interest Group on Design Automation (SigDA), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE) - Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – February 16, 2012 -- The Design Automation Conference (DAC), the premier event on automation and design of electronic systems, features a unique Work-In-Progress (‘WIP’) forum that enables researchers to share preliminary results and receive constructive feedback on their work.  It is a quick and low-threshold way to reach DAC’s large expert audience without jeopardizing the option for a full publication at a later stage. A DAC WIP submission is a concise single-page summary that clearly specifies the technical problem, outlines the solution and provides the early results. WIP submissions are accepted for presentation at a poster session during the 49th DAC, which will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012. Submissions must be received by 5pm MT on March 12th, 2012.

Submissions are judged by the DAC Technical Program Committee. A 100-word summary abstract of accepted WIP submissions will be published on the DAC website. WIP submissions are not included in the DAC proceedings and are not considered a DAC publication by ACM or IEEE. But authors should verify submission policies of other conferences and journals. WIP authors are at liberty to submit an extended version of their work to other conferences and to journals without violating any common codes of ethics.

“The DAC WIP Track provides an opportunity for interesting work that is not yet ready for submission for full publication at DAC or other journals. Authors have a great opportunity to network with experts at DAC and to preview their results to the Design Automation community,” said Soha Hassoun, DAC Technical Program Co-chair. “It is especially attractive to researchers and students seeking feedback in smaller groups.”

Full details of the WIP track, including full details for submission and the deadlines is at www.dac.com

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA).  A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives, and researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

 

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – January 27, 2012 – The Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems (EDA), is now accepting nominations for the Marie R. Pistilli Women in EDA Achievement Award. The 49th DAC will be held at the Moscone Convention Center, San Francisco, June 3rd -7th 2012. Nominations must be received no later than 5 PM, MST, Friday, March 9th, 2012.

This annual award, named for Marie R. Pistilli, the former organizer of DAC, recognizes individuals who have visibly helped to advance the profile of women in the EDA industry. This year’s honoree (to be announced prior to DAC) will be interviewed and presented with the award at the conference during the Pavilion Panel: A Conversation with the 2012 Marie R. Pistilli Award Winner on June 4th, 2012.

The Marie R. Pistilli award is open to men and women in industry or academia with technical or non-technical backgrounds. Nominees are individuals who have made notable contributions through work that has helped to advance the profile of women in the EDA industry. Past awardees have played key roles in creating, launching or managing products that involved contributions from women, or created opportunities for women in the EDA industry. Others have been leaders within a company or organization who have helped raise the awareness of women, or mentors or role models for successful women, in the EDA industry.

“For the past dozen years the Marie R. Pistilli Women in Electronic Design Automation Achievement Award has honored dedicated individuals in the EDA industry,” said WWED Chairperson, Karen Bartleson of Synopsys.  “We encourage people to nominate someone whose work has contributed to creating opportunities and raising the awareness of women in EDA. She or he will join distinguished company.”

Past recipients of the award include:
48th DAC – Limor Fix, Intel Corporation
47th DAC – Mar Hershenson, Magma Design Automation
46th DAC – Telle Whitney, Anita Borg Institute
45th DAC - Louise Trevillyan, IBM Research
44th DAC - Jan Willis, Calibra Consulting
43rd DAC - Ellen Yoffa, IBM Research
42nd DAC - Kathryn Kranen, Jasper Design Automation, Inc.
41st DAC - Mary Jane Irwin, Penn State Univ.

For additional information on the award, including the nomination form, visit the DAC Web site at www.dac.com

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA)

 

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
#          #          #

For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

 

LOUISVILLE, Colo. – December 14, 2011 -- The Design Automation Conference (DAC), the premier event on automation and design of electronic systems, features the User Track, an exciting forum for design professionals to share their work with other experts. DAC invites system designers, application engineers, IC designers, design-flow developers and vendor-customer teams to submit two-page abstracts for consideration. A typical User Track contribution describes solutions to practical issues related to EDA tools in a design flow. The User Track is part of the 49th DAC, which will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012.

The User Track includes three broad topic areas: Embedded Systems and Software, Front-end Silicon Design, and Back-end Silicon Design. This inclusion of Embedded Systems and Software reflects the strong growth in Embedded System design activity. User Track presentations may be problem-specific in scope (e.g., analyzing substrate coupling during floorplanning) or may address an application domain (e.g., designing wireless handsets). Initial submissions are two-page extended abstracts—a quick and convenient format for busy professionals.

Abstract submissions are now open and run through January 17, 2012. Please visit www.dac.com/usertrack for detailed User Track information and submission guidelines.

“The DAC User Track provides practical, real-life information on tool use and best design practices. It is an excellent supplement for the product demonstrations on the exhibit floor,” said Robert B. Jones, Sr. Principal Engineer, Intel and DAC User Track Chair. “Past DAC attendees have rated the User Track a valuable part of their overall DAC experience.”

The Technical Program Committee for the User Track is made up of expert designers and tool users from across the industry. Said Jones, “The strength and quality of the 2012 User Track Program Committee is evidence of the User Track’s continuing growth and relevance. We are pleased this year to have 35 committee members representing 23 different companies.”

Each User Track topic area has a dedicated sub-committee:

Embedded Software and Systems
Tor Jeremiassen (Texas Instruments), Chair

Robert C. Aitken (ARM, Inc.), Sameh Asaad (IBM Corp.), Mike Beunder (Vector Fabrics B.V.), Michael C. Broglioli (Freescale Semiconductor, Inc.), Pat Brouillette (Roku, Inc.), Kaiming Ho (Fraunhofer-Gesellschaft), Geert Janssen (IBM Corp.), Ken Knowlson (Intel Corp.), Laurent Meillet-Contoz (STMicroelectronics), Alicia Strang (Marvell Semiconductor) 

Front-end Silicon Design
Robert Carden (Marvell Semiconductor Inc.), Chair

Srinath Atluri (Cisco Systems, Inc.), Jayendra Dwaraka (LSI Corp.), Amitabh Menon (Qualcomm Atheros), Byeong Min (Samsung), Ambar Sarkar (Paradigm Works, Inc.),
Benjamin Schafer (NEC Corp.), Erik Seligman (Intel Corp.), Rob Sumners (Advance Micro Devices Inc.), Krishnan Sundaresan (Oracle)

Back-end Silicon Design
Raj Varada (Intel Corp.), Chair

Thomas Brandter (Infineon Technologies), Jarrod Brooks (Cypress Semiconductor, Corp.), Rajit Chandra (Advanced Micro Devices), Laurent F. Chaouat (Samsung), Chihtung (Tony) Chen (Qualcomm Inc.), Gilda Garreton (Oracle), Ismed Hartanto (Xilinx, Inc.), Miguel Miranda (IMEC), Srinivas Nori (GLOBALFOUNDRIES), Nagaraj NS (Texas Instruments), Pei Suen (Marvell Semiconductor, Inc), Tim Whitfield (ARM, Inc.), Matthew Ziegler (IBM, Corp.)

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA). A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives, and researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – December 12, 2011 -- The Design Automation Conference (DAC), the premier event on automation and design of electronic systems, announces its first ever EDA algorithm competition. The results will be announced two weeks prior to the 49th DAC, which will be held at the Moscone Center in San Francisco, California, from June 3-7, 2012. Awards will be presented at a ceremony during DAC. Prize money will be distributed among the highest performing teams.

Creating easily routable designs is one of the key challenges for modern physical synthesis design closure tools. Numerous factors contribute to making this problem increasingly challenging with advanced process technologies.  Increased (re)use of embedded IPs or memories that complicate placement and block wiring channels, non-uniform metal layer stacks designed for higher performance, the pressure to reduce die size to control manufacturing cost, and ever increasingly complex design rules. Consequently, the design closure flow needs to be aware of routability during the entire flow, especially during cell placement.

Recent years have seen significant advances in wirelength-driven placement; however, wirelength does not directly correspond with design routability.  The problem is exacerbated by the lack of standard frameworks and metrics to evaluate the routability of a given placement. To help further advance the state-of-the-art in placement, DAC is sponsoring its first contest on the topic of routability-driven placement.

“Contestants will be evaluated on the routability of their solutions as determined by a global routing based contest evaluation tool,” said Natarajan Viswanathan of IBM Corporation, the contest administrator. “The quality of the solution will be measured on wire length, and various measures of global and local routing congestion.”

To participate, contestant teams must register by December 30th 2011. Please visit /routability_driven+placement+contest.aspx for full details of the competition and to register.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: press@dac.com or call 1-303-530-4334

 

San Diego, CA –– June 9, 2011 ––Attendance at the 2011 Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), showed a double digit increase in all categories, according to the 48th DAC Executive Committee (EC).
“We are very pleased to have exceeded our DAC 2011 goals for a well-attended, quality technical program coupled with increased networking opportunities for all attendees and vendors,” said Leon Stok, General Chair of the 48th DAC. “Poster sessions and evening events were packed; vendors tell us that there was good steady traffic on the show floor; and we all noticed that many tutorials and sessions were ‘standing room only’.”
“We had a very positive experience at DAC this year with an increase in booth traffic and solid quality meetings throughout the show,” said Vic Kulkarni, general manager and senior vice president at Apache Design Solutions.
Preliminary attendance figures for the 48th DAC break down as follows:
*Total full conference and exhibition: 1,746
*Total exhibit-only attendees: 2,006 (up 13.5% compared to 2010)
*Booth staff: 2,598
*Total attendees: 6,350
204 companies exhibited on the conference floor in 2011, up from 193 in 2010. 29 of these companies were exhibiting at DAC for the first time. Exciting new networking opportunities abounded during the very well attended evening cocktail receptions and around poster sessions. 400 registered tutorial attendees signed up for the new 2-hour, short-course tutorial format.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
#          #          #
For more information, please contact:
Press@dac.com or call 1-303-530-4334

SAN JOSE, Calif. — May 25, 2011 — The Executive Committee of the Design Automation Conference (DAC) and the EDA Consortium (EDAC) will host their annual Kick-Off Reception at this year’s conference in San Diego, California. The reception will be held at the Omni Hotel at 6:00 p.m. on Sunday, June 5, 2011, and will be sponsored by IBM.

International Business Machines (IBM), a global leader in information technology, turns 100 years old this June, and in this celebratory year IBM is commemorating other companies and organizations that have also made great strides in innovation. “The electronic design automation (EDA) industry has enjoyed a long history of collaboration with IBM as we continue to bring leadership silicon technology to the industry.” said Jaga Jagannathan, Director, Microelectronics Marketing & Strategy, IBM. “It is for this partnered ingenuity that we celebrate our EDA colleagues at this year’s DAC Kick-Off Reception.”

Kathryn Kranen, vice-chairperson of the EDA Consortium shared, “As a representative for the EDA community, I cannot emphasize enough the crucial role EDA plays in aiding the development of the semiconductor industry and the global future of technology. It’s an honor to celebrate our accomplishments in innovation with our colleagues at IBM during this monumental year for them.”

“The Executive Committee is greatly honored to see the Design Automation Conference and the EDA community recognized by IBM as an innovative force at this year’s Kick-Off Reception event.” said Leon Stok, General Chair of the 48th DAC. “We thank them for supporting this opening event at DAC which brings customers and EDA vendors together with the goal of continued innovation.”

About the Kick-Off Reception:

When:	Sunday, June 5, 2011
Where:	Omni Hotel Ballroom CDE 675 L Street San Diego, Calif., 92101
Agenda:	Reception 6 p.m. PDT
Cost:	No charge
R.S.V.P.:	Must register online at: http://www.edac.org/events11/dac/execReception.jsp

About the EDA Consortium
The EDA Consortium is the international association of companies that provide design tools and services that enable engineers to create the world’s electronic products used for communications, computer, space technology, medical, automotive, industrial equipment, and consumer electronics markets among others. For more information about the EDA Consortium, visit www.edac.org.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

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All trademarks and registered trademarks are the property of their respective owners.

For more information, contact:

Jennifer Cermak	Michelle Clancy
Senior Project Manager for EDAC	DAC Publicity Chair
(408) 287-3322 (EDAC)	(408) 501 8829
Jennifer.Cermak@edac.org	press@dac.com

48th DAC: Atrenta, Cadence and SpringSoft Sponsor Free Exhibits Floor Passes and I LOVE DAC campaign
Wear an “I LOVE DAC’ pin to be eligible to win a $600 Apple gift card

LOUISVILLE, Colo. – May 25, 2011 – Offering a unique opportunity to enter the 48th Design Automation Conference (DAC) for free, Atrenta, Cadence, and SpringSoft are sponsoring three-day exhibits passes through the third annual ‘I LOVE DAC’ campaign at DAC.  DAC is the premier conference devoted to design and design automation of electronic systems. The conference and exhibition will be held at the San Diego Convention Center in San Diego, California, from June 5-9, 2011.
“Let’s face it, DAC is the centerpiece event for EDA users and EDA suppliers,” said Mike Gianfagna, vice president of marketing at Atrenta. “We are delighted to be working alongside Cadence and SpringSoft to bring more deserving folks onto the show floor at DAC. I only wish we could afford to buy tickets for everyone. So I encourage people to hurry and sign up now before the supply of free passes runs out.”

“As a leading event for the EDA industry, DAC gives attendees the opportunity to experience the latest advancements in design automation,” said Todd Lenz, vice president of global marketing for Cadence Design Systems.  “In an industry where collaboration is fundamental to design success, it’s important that we make the DAC exhibits accessible to as many people as possible.  The cooperation of Atrenta, Cadence, and SpringSoft will help realize that goal.”

“SpringSoft is thrilled to sponsor the 'I LOVE DAC' program for the third consecutive year. DAC is an event that the design community shouldn't miss out on, so anything we can do to make it more accessible is good for users, vendors and the industry,” said Thomas Li, marketing director at SpringSoft.
3-Day Exhibit Floor Pass
The exhibits pass allows attendees to see what over 200 vendors are demonstrating and talking about on the exhibition floor in 2011. The pass also allows registrants to attend the “Up Close and Personal” interview with Steve Wozniak sponsored by Magma Design Automation and three additional great keynotes. It also grants access to cocktail receptions every evening, and to the excellent technical presentations at the Pavilion Panels, Embedded Theater presentations and panels, Exhibitor Forum presentations, and the Embedded Systems & Software zone. Register here for a free exhibits pass -- http://www.cadenceevents.com/dac2011/index.cfm?go=ilovedac

I LOVE DAC Campaign
Attendees wearing an I LOVE DAC button are eligible to win one of three $600 Apple gift cards. One card each day will be given out randomly on the show floor to someone wearing a 2009, 2010 or 2011 I LOVE DAC pin. The 2011 edition of this collectable pin can be picked up at the Atrenta, Cadence or SpringSoft booths.
About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

GLOBALFOUNDRIES sponsors program focused on key industry trends and issues

LOUISVILLE, Colo. –– May 11, 2011 –– The 48th Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems, will feature no less than 18 Pavilion Panel sessions in the program lineup for DAC 2011. Complementing the more in-depth DAC technical conference program, the DAC Pavilion, sponsored by GLOBALFOUNDRIES hosts an eclectic mix of panels, presentations and interviews in Booth #3421on the exhibit floor.  DAC 2011 will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011.
“DAC is all about a close and dynamic interaction between designers, developers, their management and EDA vendors” said Leon Stok, General Chair of DAC 2011. “We are especially exited about this year’s DAC pavilion lineup, which brings lively debates on technical topics as well as general interest such as career development”.
Gary Smith kicks off the Pavilion program with his annual “Trends and What’s Hot at DAC” presentation on Monday, June 6th, from 9:15-10:15am. Other program highlights include:

• Emerging technology panels on: tool, methodology, and infrastructure challenges of 3-D  IC; the need for  more accurate modeling and simulation technologies for 3-D extraction
• System-level design: a debate about strengths and weaknesses of today's high-level synthesis (HLS) tools
• Women in Electronic Design Careers panel on the excitement of being an engineer and an interview with this year’s Marie R. Pistilli award winner, Limor Fix of Intel
• Business panels on: what EDA isn’t doing right; integrity issues in the global IP market; current changes in semiconductor ecosystem value aggregation
• Synthesis and FPGA: discussions of whether C-to-FPGA tools are ready for the mass market; how IP stimulates innovation and drives new business models
• Verification and test: panel on current verification methodologies, which technologies look good going forward, and how to use ROI as a criteria to evaluate tools
• Embedded systems and software: The challenges facing multicore embedded systems development; where we are going with Android, MeeGo, and Linux;
• Analog/mixed-signal/RF design: panel discussing the need to speed up the  development of analog PDKs
• High school students tell us how they use the latest tech gadgets, and what they expect to be using in three to five years.
• Low-power design: a report card on the methods that have produced the best low-power results.

The Pavilion panel program wraps up at 5:00pm on Wednesday with an interview with Pat Pistilli on invention and reinvention of the EDA industry to meet the design challenges of the next half-century. Pat Pistilli, who shaped DAC since 1964, is the 2010 winner of the prestigious Phil Kaufman Award,
A full-DAC panel schedule and links to panel abstracts and speaker information is available at www.dac.com
“The concentration of expertise and experience in the DAC Pavilion panels is especially impressive this year,” said Yatin Trivedi, DAC 2011 Pavilion Panel Chair. “The combination of expert opinion and debate on technology and trends will help attendees gather new insight and information to help them innovate well into the future of the global electronics market.”

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
#          #          #
For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – April 19, 2011 – A career development panel featuring women in electronic design automation (EDA) will be held at Design Automation Conference (DAC) 2011 on Monday, June 6, 2011. The 48th DAC, the premier conference devoted to design and design automation of electronic systems, will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011.

PANEL:
What: Pavilion Panel: Career Velocity Vectors: the Excitement of Engineering
Engineering is still one of the most exciting careers today; it has transformed our world! Learn how to develop your career for intellectual, personal, and business success. Panelists will describe velocity vectors: early career to the pinnacles of success, transitioning between academia and commercial enterprise, and how to be a star on your chosen path — technical or business.
Who:

• Organizer: Karen Bartleson - Synopsys, Inc.
• Moderator: Holly Stump - Chair, Women in Electronic Design
• Speakers:
  • Debi Coleman - SmartForest Ventures, LLC, Portland, OR
  • Limor Fix - Intel Corp., Hillsboro, OR
  • Christine King - SMSC, Hauppauge, NY
• Sponsor: GlobalFoundries

Where:  Booth #3421 at DAC 2011, in San Diego, CA
When:  Monday June 6th, 2011 from 3:30-4:30pm
For additional information, see
/conference+program+panels.aspx?event=135&topic=13
About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
#          #          #
For more information, please contact:
Michelle Clancy: Press@dac.comor call 1-303-530-4334

LOUISVILLE, Colo. – Feb. 15, 2011 – The Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems (EDA), is now accepting nominations for the Marie R. Pistilli Women in EDA Achievement Award. The 48th DAC will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011. Nominations must be received no later than 5 PM, MST, Friday, March 4, 2011.

This annual award, named for Marie R. Pistilli, the former organizer of DAC, recognizes individuals who have visibly helped to advance the profile of women in the EDA industry. This year’s honoree (to be announced prior to event) will be presented with the award during the Pavilion Panel: A Conversation with the 2011 Marie R. Pistilli Award Winner on June 6, 2011.

The Marie R. Pistilli award is open to men and women in industry or academia with technical or non-technical backgrounds. Nominees are individuals who have made notable contributions through work that has helped to advance the profile of women in the EDA industry. Past awardees have played key roles in creating, launching or managing products that involved contributions from women, or created opportunities for women in the EDA industry. Others have been leaders within a company or organization who have helped raise the awareness of women, or mentors or role models for successful women, in the EDA industry.

“For the past 11 years, the inspiration and contributions of people who have advanced the cause of women in the EDA industry have been honored through the Marie R. Pistilli Women in Electronic Design Automation Achievement Award,” said WWED Chairperson, Holly Stump, VP Marketing, Jasper Design Automation.  “We encourage people to nominate someone whose work has contributed to creating opportunities and raising the awareness of women in EDA. He or she will join distinguished company.”

Past recipients of the award include:

47th DAC – Mar Hershenson, Magma Design Automation,

46th DAC – Telle Whitney, Anita Borg Institute

45th DAC - Louise Trevillyan, IBM Research
44th DAC - Jan Willis, Calibra Consulting
43rd DAC - Ellen Yoffa, IBM Research
42nd DAC - Kathryn Kranen, Jasper Design Automation, Inc.
41st DAC - Mary Jane Irwin, Penn State Univ.
40th DAC - Karen Bartleson, Synopsys, Inc.
39th DAC - Ann Rincon, AMI Semiconductor
38th DAC - Deidre Hanford, Synopsys, Inc.

37th DAC - Penny Herscher, Cadence Design Systems, Inc.
For additional information on the award, including the nomination form, visit the DAC Web site at http://mpassociates.com/EasySubmit/48DACWWED_submit.html

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA)

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo.– Feb. 16, 2011 – The Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems (EDA), has created a Work-in-Progress (WIP) interactive track at DAC 2011 to allow participants an opportunity to present and discuss current work and early results. Accepted WIP submissions will be presented at an interactive poster session open to the DAC community. The 48th DAC will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011.

A WIP submission must clearly specify a technical problem, outline a solution, and provide some early results. WIP submissions will be reviewed by DAC’s prestigious Technical Program Committee, consisting of 80 academic and industry experts in the field. Authors of accepted WIP submissions will have the option of placing a 100-word summary on the DAC web site. DAC organizers have dubbed this initiative “Cool WIP.”

“Cool WIP provides researchers an opportunity to present work in the early formative stages,” said Soha Hassoun, DAC’s technical program co-chair.  “Our aim with this new track is to give authors a chance for early feedback on their work, and to provide the community with an interactive event that facilitates networking among attendees.”

WIP submissions must be received no later than 5 PM, MST, Friday, March 1, 2011. The WIP submission form and guidelines are available at .

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, embedded systems, silicon, intellectual property (IP) and design services providers. . The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

#          #          #

For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – March 21, 2011 – Steve Wozniak, co-founder of Apple Computer, Inc., and Chief Scientist, Fusion-IO, will keynote at the 48th Design Automation Conference (DAC), the worldwide premier event devoted to design and design automation of electronic systems (EDA). Steve will be interviewed live on stage by San Jose Mercury News columnist Mike Cassidy on a wide range of topics, including the ‘joy’ of engineering and following your passion to convert innovative ideas into reality. Steve will provide a unique insight into the vision that started the largest and most successful technology company in the world. The 48th DAC will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011. Steve’s keynote interview will take place on Monday, June 6, 2011 at 2:00pm and is sponsored by Magma Design Automation.

“DAC informs the electronics industry on the latest technology and automation tools that shape every electronic device or system,” said Leon Stok, General Chair of the 48th DAC. “The Woz was my childhood hero. He has profoundly influenced the electronics industry and our society. It is a great honor and pleasure for all of us in the organizing committees to have Steve join us in person at DAC this year.”

“DAC is one of the premier electronic design conferences -- where research and design come together to provide information to pioneering engineers and companies worldwide,” said Steve Wozniak. “I’m really looking forward to connecting with the engineering community at this year’s show.”

“World-changing technological developments are the direct result of the inspiration and ingenuity of engineers,” said Rajeev Madhavan, CEO of Magma Design Automation. “By bringing the legendary Steve Wozniak to speak at DAC Magma hopes to inspire designers to accelerate the development of the next generation of great applications.”

 About Steve Wozniak

A Silicon Valley icon and philanthropist for more than thirty years, Steve Wozniak has helped shape the computing industry with his design of Apple’s first line of products the Apple I and II and influenced the popular Macintosh. In 1976, Wozniak and Steve Jobs founded Apple Computer, Inc. to market Wozniak’s Apple I personal computer.  For his achievements at Apple Computer, Inc., Wozniak was awarded the National Medal of Technology, the highest honor bestowed on America’s leading innovators.

 Since the 1980's, Wozniak has been involved in various business and philanthropic ventures. He has spent a great deal of time and energy focusing on computer usage in schools by stressing hands-on learning and encouraging creativity for students.  In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy and Employment. Wozniak also co-founded the Electronic Frontier Foundation, and was the founding sponsor of the Tech Museum, Silicon Valley Ballet and Children’s Discovery Museum of San Jose. He currently serves as Chief Scientist for Fusion-IO.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, embedded systems, silicon, intellectual property (IP) and design services providers. . The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

#          #          #

For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

LOUISVILLE, Colo. – January 11, 2011 -- The Design Automation Conference (DAC), the premier event on automation and design of electronic systems, features the User Track—an exciting forum for design professionals to share their work with other experts. DAC invites systems designers, application engineers, IC designers, design flow developers and vendor-customer teams to submit two-page abstracts for consideration. A typical User Track contribution describes solutions to practical issues related to EDA tools in a design flow. The User Track is part of the 48th DAC, which will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011.

This year’s User Track includes a new Embedded Systems and Software category along with Front-end and Back-end Silicon Design. This reflects the growth in Embedded System design activity. User Track presentations may be problem-specific in scope (e.g., analyzing substrate coupling during floorplanning) or may address an application domain (e.g., designing wireless handsets). Initial submissions take the form of a two-page extended abstract—a quick and convenient format for busy professionals. Abstract submissions are open and run through January 18, 2011. Please visit www.dac.com/usertrack for detailed User Track information and submission guidelines.

 

“The DAC User Track provides practical, real-life information on tool use and best design practices. It is an excellent supplement for the product demonstrations on the exhibit floor,” said Robert B. Jones, Sr. Principal Engineer, Intel and DAC User Track Chair. “Attendees at DAC 2010 rated the User Track as on the most valuable parts of their DAC experience.”  

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA).  A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives, and researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design.

 

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: press@dac.com or call 1-303-530-4334

 

LOUISVILLE, Colo. –– April 14, 2011 –– Dr. Limor Fix, senior principal engineer and director of academic programs and research at Intel, will be awarded the 12th annual Marie R. Pistilli Women in Electronic Design Automation (EDA) Achievement Award at the 48th Design Automation Conference (DAC) in San Diego, CA. on June 6, 2011. The award honors Fix for her leadership and personal and professional contributions to women in the industry.

DAC 2011 Pavilion Panel: Words of Wisdom: The award presentation and a conversation with the Marie R. Pistilli Award Winner will take place from 4:30 until 5:30pm on June 6th, 2011, in the DAC Pavillion, Booth # 3421. Organized and moderated by Peggy Aycinena, editor of EDA Confidential, the conversation promises to be lively and interactive.

“Limor has made notable contributions to formal verification tools and technology, academic research, the career paths of students and engineers, and to the Design Automation Conference (DAC). Her limitless energy, enthusiasm, and curiosity, coupled with more applied intelligence than most of us are blessed with, make Limor a wonderful role model,” said Holly Stump, Chair, Women in Electronic Design. “It is an honor to present her with this award.”

About Limor Fix

Limor Fix, director of academic programs and research (APR) at  Intel, reports to Justin Rattner, vice president and GM of Intel Labs and  Intel Chief Technology Officer. APR is the primary university-facing division of Intel Labs. Its mission is to support high-quality academic research of long-term interest and benefit to Intel as well as supporting undergraduate and graduate educational initiatives at top schools throughout the United States. APR also works with the primary U.S. government agencies to provide joint funding for both research and education at these institutions.

Dr. Fix is also an Intel senior principal engineer, with a PhD in computer science from the Technion, Israel. After graduation, Dr. Fix conducted post-doc research at Cornell University and in 1994 she joined Intel in Israel. For 10 years, she led a major change in Intel's validation technology and methodology. Dr. Fix developed innovative formal verification tools and methodologies that have been widely adopted by Intel's design teams. She has published more than 30 papers, and has been invited to many technical program committees of leading international conferences. Over the last seven years, Dr. Fix served on the executive committee of the DAC, serving as the general chair in 2008.

Dr. Fix’s research interests include formal specification languages. She led the development of the ForSpec formal specification language that was donated by Intel to Accellera/IEEE and had a major impact in the IEEE-1850 standard. In addition, her research includes BDD's, SAT solvers, and model checking of both hardware and distributed software. In particular, Dr. Fix has led the research and development of Intel's three generations of advanced formal verification systems, Forecast, Thunder and Foresight.  http://pittsburgh.intel-research.net/people/fix/

About the Marie R. Pistilli Women in EDA Achievement Award

Women have made important contributions and strides in the EDA industry for over 50 years. In an effort to recognize those who have dedicated time towards these achievements, the DAC Executive Committee presents the Marie R. Pistilli Women in EDA Achievement Award to honor an individual—male or female-- who has made significant contributions in helping women advance in the field of EDA technology. For a list of previous recipients of the Award, please click here.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

 

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:

Michelle Clancy: Press@dac.com or call 1-303-530-4334

 

McLellan to be supported by Chuck Alpert, Manager, Design Productivity Group, IBM Austin Research Laboratory, and Sudeep Pasricha, Professor at Colorado State University

LOUISVILLE, Colo. - February 7, 2010 -- The Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems (EDA), has appointed industry expert Paul McLellan as managing editor for the DAC.com Knowledge Center. The DAC.com Knowledge Center serves the broad community of electronic, system and IC design professionals, researchers, students, and others for whom DAC is essential. The 48th DAC will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011.

Spanning front-end, back-end, embedded systems and software topic areas, The Knowledge Center publishes a wide variety of articles. Technical reviews, technical deep-dives, whitepapers, how-to's, opinion pieces, and "virtual interviews" are published at /knowledge+center.aspx and in a monthly newsletter sent to industry professionals, DAC attendees and academics.

Paul McLellan has a 25 year background in semiconductor and EDA with both deep technical knowledge and extensive business experience. He works as a consultant in EDA, embedded systems and semiconductor. Paul was educated in Britain and spent the early part of his career as a software engineer at VLSI Technology both in California and France, eventually becoming CEO of Compass Design Automation. Since then he was VP engineering at Ambit, corporate VP at Cadence, VPs of marketing at VaST Systems Technology and Virtutech, and CEO at Envis Corporation. His website is at www.greenfolder.com and he blogs on edagraffiti.com and Semiwiki.

McLellan will be supported at The Knowledge Center by Chuck Alpert, Manager, Design Productivity Group, IBM Austin Research Laboratory and Sudeep Pasricha, Professor at Colorado State University, both serving as technical editors of the Knowledge Center.
To learn more about the Knowledge Center and submission guidelines visit www.dac.com.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:
Michelle Clancy: Press@dac.com or call 1-303-530-4334

48th Design Automation Conference (DAC) Issues Call for Contributions

Oct 5, 2010 

First deadline: October 19, 2010

LOUISVILLE, Colo. -- October 5, 2010 -- The Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems (EDA), is seeking submissions that deal with tools, algorithms, EDA tool usage and design technologies for all aspects of electronic circuit, system, and embedded design for DAC 2011. In addition to conventional EDA topics, DAC 2011 invites submissions on Embedded Systems and Embedded Software topics. DAC 2011 also invites participation in various other EDA-related categories. This includes User Track submissions, Wild and Crazy ideas (WACI) submissions, Special Session, Panel and Tutorial proposals and co-located events.
New for 2011 is a strong focus on Embedded Systems and Software. Authors of Research Papers on all aspects of Embedded Systems and Software are specifically encouraged to submit their work to DAC 2011. Also new for 2011 is that select authors of submitted DAC papers that are not accepted for publication in 2011 will be invited in mid-February 2011 to participate in "Work-In-Progress" (WIP) poster sessions.
The 48th DAC will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011. Submission criteria and topics - including new cross-cutting topics that include low power, 3-D, and reliability - are outlined briefly below.
All submission information and topic details can be found at: /48th+call+for+contributions.aspx 

Research Papers 
DUE BEFORE 5:00pm MT, November 18, 2010
A DAC Research Paper explores a specific technology problem and proposes a complete solution to it, with extensive experimental results. Submission includes a six-page paper and an abstract of approximately 60 words clearly stating the significant contribution, impact, and results of the submission.
Select authors of submitted DAC papers that are not accepted for publication in 2011 will be invited in mid-February 2011 to participate in "Work-in-Progress" (WIP) poster sessions. They will be asked to submit a 100-word summary to publish on the website (and not in the proceedings). The authors also will be given the option to post their poster presentation on dac.com.

Embedded Systems and Software Papers (new) 
DUE BEFORE 5:00pm MT, November 18, 2010
Authors of Research Papers on all aspects of embedded systems and software are specifically encouraged to submit to this focus call. It is possible to choose a second submission category (both from the regular research topics as well as from the focus embedded topics) to accommodate cross-cutting contributions. Submission requirements are the same as for Research Papers, and authors of papers not accepted again may be invited to participate in poster sessions, as above. 

"Work-In-Progress" (WIP) Abstracts (new) 
DUE BEFORE 5:00pm MT, March 1, 2011
This track aims to provide authors an opportunity for early feedback on work in progress or to share early results through a poster presentation outlined in a one-page submission that clearly specifies a technical problem, outlines a solution, and provides some early results. A WIP submission will not be included in the DAC proceedings. Therefore WIP presentation at DAC will not be considered as DAC publications, enabling full publication of the work at a later stage. If accepted, the 100-word summary will be placed on the dac.com website and authors will be given the option to place their poster on the web in addition to the 100-word summary. WIP authors are at liberty to submit an extended version of their work to other conferences and to journals without violating common codes of ethics. 

User Track Extended Abstracts
DUE BEFORE 5:00pm MT, January 11, 2011
DAC's User Track addresses the real-life issues facing IC designers, application engineers, and design flow developers. It provides valuable insights and experiences with in-house or commercial EDA tool flows. User Track papers may describe the application of EDA tools to the design of a novel electronic system or the integration of EDA tools within a design flow or methodology to produce such systems. A User Track paper may be problem-specific in scope (e.g., analyzing substrate coupling during floorplanning) or may address a specific application domain (e.g., designing wireless handsets). Initial submissions are in the form of a two-page extended abstract. Final submissions will be in the form of a PowerPoint presentation. User Track authors will not be required to sign a copyright release form as final submissions will not be published. 

"Wild and Crazy Ideas" (WACI) Short Papers 
DUE BEFORE 5:00pm MT, November 18, 2010
DAC invites two-page submissions with genuinely forward-looking, radical, and innovative ideas in the area of electronic design or EDA. The WACI sessions feature novel (and even preliminary or unproven) technical ideas, with submissions that follow the rules and deadlines for Research Papers. The aim of WACI is to promote revolutionary and way-out ideas that do not fit the conventional mold, that inspire discussion among conference attendees, that create a buzz, and that get people talking. Research that incrementally improves on prior work is not suited for this category. All WACI accepted papers will be required to post a two-minute video describing the work as part of the acceptance process. 

Special Session Proposals 
DUE BEFORE 5:00pm MT, October 19, 2010
A special session is devoted to a topic of strong contemporary or future interest which represents an emerging area that does not yet receive sufficient focus from Embedded Systems and Software or Research Papers. Special session proposals must include descriptions of the proposed papers and speakers and the importance of the special session to the DAC audience. A submission must list at least three inspiring speakers who address the topic from different angles. DAC reserves the right to restructure all special session proposals. Particular topics of interest this year include, but are not limited to, embedded systems and software, spintronics, topological insulators for interconnect, and bio-design automation. 

Panel and Tutorial Proposals 
PANELS DUE BEFORE 5:00pm MT, October 19, 2010
TUTORIALS DUE BEFORE 5:00pm MT, November 1, 2010
Panel and tutorial suggestions should not exceed two pages, should describe the topic and intended audience, and should include a list of suggested participants. Tutorial suggestions must include a bulleted outline of covered topics. DAC reserves the right to restructure all panel and tutorial suggestions. 

Workshop Proposals 
DUE BEFORE 5:00pm MT, January 20, 2011
DAC invites workshops on topics related to design, design methodologies, and design automation. DAC provides the financial and organizational support, including attendee registration, rooms at the conference center and audio visual equipment. 

Proposal for Colocated Events 
DUE BEFORE 5:00pm MT, January 20, 2011
DAC invites companies to colocate their conferences, meetings or other special events with DAC. DAC will provide meeting rooms at the conference center at no cost. The event will be financed and otherwise organized by the submitter. 

Student Design Contest 
DUE BEFORE 5:00pm MT, November 24, 2010
ISSCC and DAC will jointly sponsor the 2011 ISSCC/DAC Student Design Contest. The contest promotes excellence in the design of electronic systems within an academic environment and provides a forum in which undergraduate/ graduate students' ingenuity can be shared with an audience of academic/ industrial technical experts. The winners will present their designs through a poster at ISSCC 2011 and DAC 2011. Designs can be for analog, digital, MEMS, optics, biological, or programmable circuits and embedded systems/platforms in any of the three categories: operational, system-level, or conceptual.

All submissions must be made electronically through the DAC website at www.dac.com. 

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. Since 1964, a diverse worldwide community of many thousands of professionals has attended DAC. They include system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives as well as researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA).
Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

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For more information, please contact:
Michelle Clancy
Press@dac.com or call 1-303-530-4334

47th DAC:  Design Ecosystem Comes Together to Deliver Solutions from Design to Manufacturing
EDA tools, IP companies, foundries, and service offerings for embedded SoC featured in Anaheim

Anaheim, June 11th 2010 – The 47th Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation, which starts Monday, June 14 at the Anaheim Convention Center, Anaheim, CA, will be remembered as the year that front-end and back-end design came together, allowing attendees to see solutions that cover all processes from design through to manufacturing. EDA tool companies, intellectual property (IP) companies, and service companies will exhibit and present information on solutions that enable integrated circuit (IC) and system-on-chip (SOC) designers to optimize for performance and manufacturability at advanced process nodes. Major foundries are participating at an unprecedented level to help design team customers realize accelerated design, reduced design costs, faster system-to-IC implementation, and faster time-to-volume. For example:

• GLOBALFOUNDRIES will announce details of its partner ecosystem during DAC, going far beyond the design kits of the past to include EDA partners, IP partners, service partners, mask service partners, and assembly and test partners.
• TSMC has extended its Open Innovation Platform beyond its focus on power, performance and area considerations to move up to include electronic-system level design, virtual platforms, high-level synthesis, mixed-signal and RF design, and multi-die approaches using through-silicon via (TSV) manufacturing capabilities.
• TowerJazz will announce jointly with Cadence design kits for their SiGe BiCMOS process as a high-value feature to enable customers to quickly achieve system realization as part of Cadence’s EDA360 vision.
• The Common Platform of IBM, Chartered, and Samsung, with its associated design ecosystem, will also be making an announcement at DAC regarding their latest collaborative efforts.

Other foundries also participating at DAC include X-fab Semiconductor Foundries and austriamicrosystems.
“The increasing involvement of foundries in creating partnerships between design and IP are lowering the barrier to building a system, all the way from concept to manufactured silicon,” said Sachin Sapatnekar, General Chair of the 47th DAC Executive Committee. “EDA is no longer just about the intricacies of producing silicon. It’s pushing up to the system level, and at the same time, building on the foundry ecosystems so that complex designs can move smoothly into manufacturing.”
Additionally, as part of DAC’s commitment to the design chain ecosystem, Thursday, June 17th, will be Embedded/SOC Enablement Day, which will include three sessions focused on embedded processor-based systems-on-chip and their enablement. The Embedded/SOC Enablement Day is a day-long track of sessions dedicated to bringing industry stakeholders together in one room to shed light on where SOC design is headed. IC design engineers, embedded systems designers, IP integrators, FPGA designers, design services companies, investors, foundry reps, and the media will hear from market leaders and network with each other. Presenters will focus on the optimization of embedded and application-domain specific operating systems, system architectures for future SOCs, application-specific architectures based on embedded processors, and technical/business decision-making in this domain.
The 47th DAC will be held at the Anaheim Convention Center, in Anaheim, CA, from June 13th – 18th, 2010. The Embedded/SOC Enablement Day program details can be found at www.dac.com. 
About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact:
Press@dac.com
Michelle Clancy
1-303-530-4333

Topics include: ESL Design and Prototyping, Low Power, SystemC for Multiple Domains, 3D ICs, and Software Development

LOUISVILLE, CO. –– June 8, 2010 –– The 47th Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation, is pleased to offer five educational tutorial sessions. Tutorials provide an excellent opportunity for attendees to complement the technical program and vendor information with clear, informative education by domain experts. Topics are timely and relevant: four of the tutorials cover topics such as ESL design and prototyping, low power design, SystemC for multiple domains, and 3D integrated circuits (ICs). The fifth is focused on best practices in writing software, a topic that is useful and relevant to any EDA practitioner.

DAC will be held at the Anaheim Convention Center, in Anaheim, CA, from June 13th - 18th, 2010. Tutorials take place on Monday, June 14th and Friday, June 18th. On Monday, two full-day tutorials will be offered:

• Low Power from A to Z covers one of today’s “hottest” issues in design and design automation. Speakers from ARM, Cadence, Intel, Synopsys and Texas Instruments will provide a comprehensive overview of low-power approaches at all levels of the design process, from process technology to system architecture.
• ESL Design and Virtual Prototyping of MPSOCs will provide a comprehensive introduction to the fast-growing world of ESL design, presented by speakers from Univ. de Bretagne, Univ. Pierre et Marie Curie, Bull S.A.S., STMicroelectronics, and TIMA Labs. Attendees will learn about current ESL design techniques, future trends, and participate in exercises via a live CD distributed to all participants.

On Friday, the tutorial line-up includes the following two full-day tutorials:

• How to Write Better Software covers a topic that affects almost all EDA professionals, most of whom have been trained in technology and/or hardware. Yet many of those same professionals spend most of their time writing software. This tutorial, presented by members of IBM’s Quality Software Engineering team, is a condensed version of a two-day workshop that introduces state-of-the-art software development practices.
• 3D: New Dimensions in IC Design covers an emerging solution to meet the challenges of high performance, differentiated technology integration, and smaller form factors. Speakers from Ecole Polytechnique Fédérale de Lausanne, IBM, IMEC, Intel, and Penn State will provide an overview of 3D technology, the corresponding design challenges, and solutions for overcoming these challenges.

Also on Friday, there will be a half-day tutorial from 8:30am until 2:30pm:

• SystemC for Holistic System Design with Digital Hardware, Analog Hardware, and Software, presented by speakers from Fraunhofer IIS, Infineon Technologies, NXP Semiconductors, Tensilica, and Univ. of Erlangen-Nuremberg, will cover SystemC and the brand-new SystemC AMS standard. The tutorial will focus on the challenges of modeling very different domains (digital, analog, and software) in an effective way.

“The Executive and Tutorial Committees have put together a stellar program, with domain expertise imparted by speakers who represent a ‘who’s who’ in their respective areas,” said Robert Jones, DAC 2010 Tutorials Chair. “Combining the DAC technical program and vendor information with detailed, informative tutorials – at significantly less expense than bringing in experts for corporate training – is a great way to make the most of DAC!”

For more detailed information on an individual tutorial and to register to attend any of the tutorials, please visit www.dac.com.
Attendees of DAC Tutorials can earn university Continuing Education Credits (CEU) through University of California Extension, Santa Cruz and University of California Extension, San Diego.

About DAC The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
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For more information, please contact: Press@dac.com
Michelle Clancy
303-530-4333

Nicolas Mokhoff
EE Times

MANHASSET, NY — The Design Automation Conference will have a brainstorming panel and presentations by management from leading-edge companies to highlight choices for flows, methodologies and suppliers.

Designed to allow managers to gain insights from their peers in the industry, Management Day (June 15) at the 47th DAC, will have presentations from IDMs, fab-light ASIC providers, fabless companies, and chip vendors.

"Optimizing for volume production, low power, and shrinking sizes necessitates accurate trade-off analysis and technical/business decision-making by management," said Yervant Zorian, EDA Industry Chair, in a statement.

Presentations by AMCC, PMC-Sierra, Texas Instruments on “Decision-making for Complex ICs,” will be followed by talks from CSR, Intel, LSI Logic, and Qualcomm Semiconductors on "Trade-offs and Choices for Emerging SoCs."

A panel with the presenters and chaired by Ron Wilson, Executive Editor of EDN, will follow on the topic "Making Critical Decisions for Emerging SoC Development."

Motorola's Iqbal Arshad will keynote on "Innovation in Engineering." Arshad is Corporate Vice President of Innovation Products at Motorola Mobile Devices, and leads the team developing the Droid product line, among others.

Doug Grose, Chief Executive Officer of GlobalFoundries, will be another keynoter and will talk about the needed collaboration among EDA, IP, design services and foundries.

And Bernie Meyerson, Vice President for Innovation at IBM, will provide a keynote on the impact of efficienct and optimized information technology such as Cloud Computing on EDA.

Every technical conference needs a teardown and DAC is having one demonstrated on a netbook .

The there is the new kid on the DAC block: social networking yourself to design better. See the come-on below:

DAC is in Anaheim, Calif. this year.

It is time to gather the questions, make the list, fix the appointments and otherwise get ready to go to Disneyland. Oh sorry, my GPS was off by 300 meters. It is time for DAC whose exhibits size and number of collocated events require a big convention hall to be reserved so much in advance that it takes a clairvoyant to figure out where to locate the conference. After this year, DAC will bounce between San Diego and San Francisco, without declaring any official affiliation to religions that canonize its members. Anaheim is almost half way between Los Angeles and San Diego, and the number of EDA customers in both locations is quite high. There will be interesting things to see, hear, and attend. So do not be discouraged, come and have a good time.

I am not going to dwell on the conference program: you can read all about it at www.dac.com (the official DAC web site).

What to do

If you are an exhibitor, Sunday is an intense work day for you: setting up the booth, testing the equipment, and attending the company's meeting to discuss how the show will be managed. If you are attending DAC, today is likely to be your travel day. Yet there are events going on that, in my opinion, are worth making sure you get to Anaheim in time to attend.

If you are a SystemC user, or you would like to learn more about the language and its environment, you can start by attending the Thirteenth SystemC User Group Workshop on Sunday. This organization, a member of EDAMarket, has shown great professionalism managing the language. The growth of TLM itself is a major statement to OSCI capabilities. The workshop will be held at the Hilton Hotel and starts at 2:30 PM.

The DAC kick-off Reception is always a good place to network. It is on Sunday and starts at 6:00 PM in the Hilton Ballroom. I am told there will be no formal presentation, just a short welcome and then you are free to mill about to reconnect with peers, talk shop with executives, or just figure out whom you will go out to dinner with.

But, you may want to make that dinner a late one and miss all of the children in the restaurants, you can attend the GSEDA presentation. GSEDA stands for Gary Smith EDA. Gary and Mary Olsson will present an updated analysis of the industry with forecast and trends. It will be at the Hilton but I am not sure where as yet. Gary wants to make sure you know there will be no food or drink, so this is a serious opportunity to learn. The people at the DAC kick-off Reception should take note of the possible higher need for food and drink from those planning to go to listen to Gary and Mary.

I would like to point out two activities taking place in the exhibit area. The first one is the kick-off session in the DAC Pavilion at 9:15 on Monday. Not just because Gary will tell you what to see, but because I am told the introduction to his talk will be unusual, to say the least, featuring EDA people (one of whom is an EDAMarket principal contributor) showcasing talents not known by the general public.

By the way, if you would like a list of the Gary Smith's must see vendors list go here.

The other event is the Synopsys Conversation Central. Started last year with very good success, this activity this year looks so professionally put together to rival a commercial broadcast company. It takes place over two days, Tuesday and Wednesday. I will be part of this event on Tuesday at 11:30. Karen Bartleson, the prophet of informal communication at Synopsys, has just published her first book "The Ten Commandments of Effective Standards". My role is to explore whether we are really talking about divine commandments, or simply Karen's opinions. Just because she lives in Colorado, it does not mean she went to the mountain and came back with tablets! And why is she printing a book when she is so excited about the web and its devilish child: Social Media".

On Tuesday you should also plan to attend the Accellera Breakfast, now a DAC tradition. It starts early, especially for those who are just returning from the Denali Party on Monday night. Food will be served at 7:30 in Room 203B of the Convention Center. A panel of experts will address the topic of UVM, one of the latest technical development from Accellera. To read about the panel, and to register for the event go here. The event will terminate at 9:00 so that you will be on time for the formal DAC program.

Keynotes vary in quality according to the speaker's ability as a public speaker. The three on the program, Tuesday, Wednesday, and Thursday, promise to be interesting. But if you can only attend one, make it Wednesday at 11:30 in the Conference center Ballroom. Dr. Bernie Meyerson of IBM will be the featured speaker. He has delivered a keynote speech at DAC in the past, so he has experience. What he has to say is always interesting, but what I find even more interesting is to hear an engineer speak so eloquently about a subject. Engineers are often accused of being non-communicative. Bernie disproves this with a flare.

I have already mentioned the Denali Party on Monday evening (and night), but, not to be outdone, Denali is also sponsoring the DAC Party on Tuesday evening in the Hilton Pacific Ballroom.

The Exhibitors I Like

My list of companies to see is shorter than Gary Smith's one. Six of mine are also part of Gary Smith's What to See @ DAC 2010. In their booths you will find leading products presented by highly competent Application Engineers and Marketing Professionals. I chose my list based on technical capabilities of the products, as well as business potential.

Apache Design Automation

Power, noise, and reliability are major design concerns today that require proven solutions to ensure that your design functions properly, meets the power and performance requirements, and can be produced at the lowest possible cost. Apache is the leading supplier of power, noise, and reliability solutions from RTL to Silicon, Analog to Digital, and Chip to Package / System.

Leading semiconductor companies such as LSI, MoSys, STMicroelectronics, Texas Instruments, and TSMC will share their best practices for addressing RTL power reduction, power integrity sign-off, EM/ESD validations, and chip-package-system co-design/co-analysis. Attend one or more of their presentations to learn how these leading companies are addressing the critical power and noise challenges and the results they obtained by using Apache's products.

Get all of the details of Apache's presence at DAC here.

Cadence Design Systems

I am sure by now you have heard about EDA360 and formed your own opinion about it. You can read my opinion in this article.

I just would like to point out that EDA360 reminds me of the IBM360. Both contain a mystical number, and while the IBM360 signaled a change in business use of computing equipment, EDA360 still needs time to prove itself. You need to find a way to learn more about it.

Cadence has a multi-dimensional presence at the conference. You can find details here.

Denali Software

This is probably the most popular company with DAC attendees who have enjoyed its generosity for many years at the Denali Party. Denali, together with Atrenta and Springsoft has also underwritten the Free Monday Exhibit Passes for the last two years. You should stop by the booth if nothing else to congratulate Sanjay, David and the gang for a successful end to their corporate growth. Denali is also sponsoring the Tuesday evening DAC Party, so you get twice the opportunity to have fun with them. But fun is not the only thing Denali is about. Find out all of their DAC activities here.

EVE

This company is another example of how a relatively small but focus organization can successfully compete in the EDA market. Their products are very well positioned in a market segment, emulation, that is very competitive, both in its technical and the business aspects. Their growth in the American market is a testimony of the energy and creativity of its leading representative in the US: the Italian born Lauro Rizzatti. And remember: a Zebu is more than a weird looking cow.

Get all of the details about the company and its presence at the conference from this web site.

Jasper Design Automation

Jasper is the perfect example that the glass ceiling can be broken. Guided by CEO Kathryn Kranen and VP of Marketing Holly Stump the company technology has found the proper direction to become a leading entry in the formal verification market. Kathryn has been a leader with EDAC and serves as its Vice-Chair for a second term, while Holly has dedicated a lot of time to the Workshop for Women in Electronic design Automation (WWEDA) to be held on Monday June 14th from 11:30 to 2:00 in room 204B of the Convention Center.

At DAC they will showcase their newest version of ActiveDesign and JasperGold/JasperCore that are now fully integrated and provide a robust debug environment for both verification and design engineers. In describing their latest release Brian Bailey wrote that "Jasper hit it out of the ballpark". An unusual hyperbole from Brian, who is morphing from a technical consultant into a marketing blogger under the influence of financial rewards. The fruits of electronic publishing!

To see all of their DAC activities and register for their events go to this site.

Magma Design Automation

Two years ago betting people were wagering their money against its survival. But Magma has come back from an exhausting legal battle with Synopsys that had drained the attention of its senior management from the technology issues. It is neither easy nor fun to go against Aart's team, and magma paid the price.

But now Magma is back reworked into a slimmer and more focused organization. Although it is still serving the digital design market, it has significantly expanded its position in the analog, mixed signal, and RF segment. its latest new product, Tekton, is a fresh approach to the timing analysis problem that brings a new architecture and new algorithms to a market that had not seen much technological development due to the dominance of Prime Time, a juggernaut no one had dared to challenge until two months ago. Magma promises to be very visible at the Conference. See details here.

Mentor Graphics Corporation

Whether we will see Carl Icahn at DAC or not, his shadow will be there feeding the rumor mills and giving editors and analysis material to use in conversations with Wally and Greg. We will get to hear their point of view on how to "improve the stock value".

On the technical side Mentor continues to grow its capabilities in the ESL market with both Catapult and Precision synthesis products. It is one of the leading providers of UVM capabilities for verification, and its Calibre product for IC verification and manufacturability is still the leading product in its field. One of its most profitable divisions, the System Design one, will unfortunately not have a big presence at DAC. I continue not to understand the low importance given to PCB, manufacturing, and thermal issues outside of the die by the conference organizers. When will the "silicon heads" realize that the tar balls are coming?

Mentor presence at DAC is impressive. You can practically spend all of your days just attending their sessions. For details look here.

Springsoft

I will miss Scott Sandler this year, but Oz levia will be a valiant substitute to impress me with their technology and understanding of the verification nightmare. Springsoft, as EVE, is a successful and relatively large EDA company not headquartered in the US. In addition to verification it also supports place and route engineers with its Laker product. So here is a simple guide for you: if it is a musician, it is a verification tool, if it sounds like a basketball team it is a physical design product. Springsoft, like Atrenta and Denali, is responsible for making Free Monday, a reality also this year. That alone is worth a visit to thank them for their spirit.

Springsoft will have a busy DAC. See al their activities at their site.

Synopsys

You cannot go to DAC and ignore the largest EDA company around. It is like going to the zoo and miss the elephants. You do not have to bring peanuts: there is nothing trivial going on at Synopsys these days: well, may be almost nothing, if we count some of the Twitter tidbits from some of their more visible employees (You know who you are Rich and Karen). But we all know: it is wise to prepare an alternative career, just n case: for these two Hollywood calls.

Synopsys has made significant investments in the Virtual Prototyping market: go see what it is all about. And while there, check out the rest of the products: it is always good to see what they have; it is a critical benchmark of everything IC design requires.

A varied and extensive collection of seminars, events, and opportunities for free food are available from Synopsys. Se the entire inventory here.

Tanner EDA

The company, headquartered in Monrovia, at the outskirts of Pasadena in Southern California offers some very interesting products that support analog, mixed/signal, and RF designers. Mother nature is analog although she does tolerate the "simplicity" of digital, and Tanner EDA gets to the nucleus of it. HiPer DevGen is their latest product, certainly worth a demo, but let them tell you about their philosophy of analog design. I promise you will not think you have wasted time. For a list of all of their events and presentations at DAC, including their first world wide user forum, visit their DAC specific site.

But do not forget

Other companies you should visit include: Oasys, making loud noises in physical design, Zocalo, for formal verification, Orora, analog design, Vennsa, design verification, and Atrenta, if for nothing else just to say thanks.

Stop by Standards Booth and find out how you too can be a Standard Maker and achieve your fifteen minutes of fame without embarrassing yourself on Facebook.

See you around DAC: I am the one looking exhausted from running from one appointment to the next.

Topics range from challenges faced by engineers now to those looming on the horizon

LOUISVILLE, CO. –– May 28, 2010 –– The 47th Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation, is pleased to present a program of nine Technical Panels designed to appeal to both electronic design automation (EDA) developers and the design community. The technical panel program focuses on providing attendees with information on tools, methodologies, and best practices for current and future designs. From Tuesday, June 15th, through Thursday, June 17th, panels will range from the first-ever joint User Track/ Technical Panel session, in which designers and design engineering managers describe challenges faced and overcome “in the trenches,” to sessions that address future challenges in EDA, cloud computing and the electronic vehicle. DAC will be held at the Anaheim Convention Center, in Anaheim, CA, from June 13th - 18th, 2010.

DAC technical panels include:

• EDA Challenges and Options: Investing for the Future – With the “great recession” still fresh in our minds, representatives of major EDA stakeholders, including EDAC, SEMATECH, the CEDA Design Technology Council, and academia, come together to forecast the direction in which EDA industry is headed, in the face of unprecedented technological, economic and business challenges.
• Bridging Pre-silicon Verification and Post-silicon Validation – Experts from industry, academia, and EDA will examine the differences and similarities between the pre-silicon and post-silicon worlds, and explore how the gaps between the two can be bridged.
• Who Solves the Variability Problem? – With variability increasing on all fronts, this panel will bring diverse views from academia, foundries, and the fabless and IDM communities, to address next-generation solutions to variability. The scope of the panel will go beyond manufacturing and reach into the world of design and architecture solutions.
• 3-D Stacked Die: Now or Future? – Two years ago, the big unceasing question was "Why 3-D?" Today, as we move forward with the concrete implementation of the technology, the questions that are asked now are "When 3-D?" and "How 3-D?" This panel brings together key thought leaders to tell us how they see 3-D integrated circuits shaping up in the coming year(s), and to outline future challenges associated with 3D technologies in practical design.
• Does IC Design Have a Future in the Clouds? – Cloud computing is all the rage, but precisely what does that mean for the EDA industry? Panelists from inside and outside the industry will discuss the real and perceived hurdles that currently prevent a broad adoption of cloud computing in IC design, and how the industry may overcome those hurdles.
• What’s Cool for the Future of Ultra Low Power Designs? – An international panel of experts will discuss design methodology challenges in the next generation of ultra-low-power and energy-efficient IC designs, covering EDA roadmapping, low-power standards, and design and verification flows.
• Designing the Always-connected Car of the Future – In this educational panel, automotive industry experts discuss the challenges being addressed by OEMs, key suppliers, academia, and tool providers to enable turning the always-connected car into reality.
• Joint User Track/ Panel Session: What Will Make Your Next Design Experience a Much Better One? – A panel of top designers and design engineering managers describe down-to-earth challenges that designers face, and bring their experiences to reflect upon the important question: What needs to change in the design flows and design tools to improve time-to-market and design quality?
• What Input Language Is the Best Choice for High-level Synthesis (HLS)? – As of 2010, over 30 of the world’s top semiconductor/systems companies have adopted HLS, but what have they learned? Advocates of ANSI-C/C++, SystemC, and BSV compare choices to answer the question, “What input-language works best?”
  The full technical program schedule, including panel descriptions, can be viewed at www.dac.com.

“The DAC technical panels this year have unprecedented outreach to the end-user. Attendees will gain practical information on best practices for today, as well as preparation for future challenges,” said Greg Spirakis, Consultant and DAC Panels Chair. “We are grateful to the luminaries from across the industry, including design managers, R&D and design engineers, and academics, who are serving on panels and who are contributing to such a strong program.”

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

For more information, please contact: Press@dac.com
Michelle Clancy
303-530-4333

For more information, contact:

Jennifer Cermak                                                         Michelle Clancy

Senior Project Manager for EDAC                           DAC Publicity Chair

(408) 287-3322 (EDAC)                                             (408) 501 8829

Jennifer.Cermak@edac.org                                      press@dac.com

 

Design Automation Conference and Electronic Design Automation Consortium Host DAC 2010 Kick-Off Reception

Customers ARM, Intel, NVIDIA, QUALCOMM, STMicroelectronics Celebrate EDA Vendors

SAN JOSE, Calif. — May 19, 2010 — The Executive Committee of the Design Automation Conference (DAC) and the EDA Consortium (EDAC) will host their annual Kick-Off Reception at this year’s conference in Anaheim, California. The reception will be held at the Hilton Anaheim at 6:00 p.m. on Sunday, June 13, 2010, and for the first time ever is being sponsored by EDA customers under the theme "Customers Celebrate EDA Vendors."

"A positive sentiment is building between semiconductor leaders and the EDA community," says Kathryn Kranen, vice-chairperson of the EDA Consortium and board sponsor of the EDAC tradeshow committee. "As the semiconductor business continues to increase from a year-long global slump, major leaders in that industry have stepped forward with a symbolic gesture to thank EDA vendors for their continued innovation and support. The Customers Celebrate EDA Vendors sponsorship is a testament to both communities and to the significance DAC plays in bringing customers and vendors together each year."

The DAC 2010 Kick-Off Reception contributing sponsors are:

• ARM Ltd

• Intel Corporation

• NVIDIA Corporation

• Qualcomm Incorporated

• STMicroelectronics

Rahul Goyal, Director of EDA Business at Intel Corporation said, "Intel is pleased to co-sponsor the kick-off event at DAC. We want to thank all our EDA partners for their incredible hard work in supporting us. We value this partnership very much."

Other enthusiastic sponsors echoed Rahul’s sentiment by sharing why they came forward to sponsor the industry mixer. For instance, Dr. John Goodenough, Worldwide Director of Design Technology at ARM Ltd., said, "DAC is a great celebration of design technology showcasing how partnerships between the EDA and IP Industries fosters creativity and enables the industry

to successfully design products which change the way the world communicates. ARM is proud to stand in support of our EDA partners and co-sponsor this opening event."

"It’s an honor for us to help support DAC, which is one of our industry’s most important events," added Chris Malachowsky, Co-Founder, Fellow, and Senior Vice President of Engineering and Operations at NVIDIA Corporation. "The EDA Consortium is a powerful force in driving innovation and it will continue to play a critical role in the progress of the entire semiconductor industry."

Philippe Magarshack, Technology R&D Group Vice-President and Central CAD & Designs Solutions General Manager at STMicroelectronics, stated, "There’s nothing else like DAC. You can fit so many networking and collaboration opportunities into three short days. The enthusiasm, creativity, and hard-working people at DAC epitomize what makes EDA such a dynamic business. ST is delighted to co-sponsor the DAC kick-off event as a way to congratulate and thank our EDA partners!"

"The EDA community continues to provide innovative solutions to address increasing design challenges, making it possible for Qualcomm to keep delivering great products with improved quality at a shorter time to market," said Ziad Mansour, Senior Vice President of engineering for Qualcomm CDMA Technologies.

Sachin Sapatnekar, General Chair of the 47th DAC said, "DAC is the top forum in the industry for bringing together customers and EDA vendors. DAC’s rich array of technical sessions acts as an incubator for new ideas. Over time, these mature into new offerings for customers on the exhibit floor. The Executive Committee greatly appreciates the positive gesture of cooperation between the sponsors of this year’s Kick-Off Reception event. We thank them for supporting DAC in its role as the meeting place for electronic design and design automation."

 

About the Kick-Off Reception:

 

When: Sunday, June 13, 2010

Where: Hilton Anaheim

Pacific Ballroom

777 Convention Way

Anaheim, Calif., 92802

Agenda: Reception 6 p.m. PDT

Cost: No charge

R.S.V.P.: Must register online at: /kick_off+reception.aspx

 

About the EDA Consortium

 

The EDA Consortium is the international association of companies that provide design tools and services that enable engineers to create the world’s electronic products used for communications, computer, space technology, medical, automotive, industrial equipment, and consumer electronics markets among others. For more information about the EDA Consortium, visit www.edac.org .

 

About DAC

 

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

 

###

All trademarks and registered trademarks are the property of their respective owners.

47th DAC Announces Career-building Workshop by Women in Electronic Design

Monday program includes keynote by Patty Azarello, three “lightning panelists,” and presentation of the Marie R. Pistilli Women in EDA Achievement Award

LOUISVILLE, CO. –– May 18, 2010 –– The Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), today announced details of this year’s Career Workshop, organized by Workshop for Women in Electronic Design (WWED), “More Than Core Competence...What it Takes for Your Career to Survive, and Thrive!” The annual WWED is for men and women in the electronic design industry, and in academia.
The 15th WWED will be held on Monday, June 14th, from 11:30am until 2:00pm. Sponsors for this year’s WWED are Atrenta, Axiom Design Automation, ClioSoft, EVE, Jasper Design Automation, MP Associates, Mentor Graphics, Real Intent, SpringSoft, and Synopsys. The 47th DAC will be held in the Anaheim Convention Center, in Anaheim, CA, from June 13th - 18th, 2010.
The WWED keynote presentation by Patty Azarello, founder and CEO of Azarello Group, will focus on career building – why some people get ahead, why some don’t, and what you can do about it. Patty will outline how to make sure your career doesn’t fall victim to someone else’s priorities, how to make the most of your time and energy, and how to take the initiative rather than waiting to be discovered. Patty also will present the Marie R. Pistilli Women in EDA Achievement Award to Dr. Mar Hershenson, vice president of product development in the Custom Design Business Unit at Magma Design Automation.
From 1:00 until 2:00pm, three well-known women in the electronics world will give 10-minute “lightning panel” on career issues followed by lively discussion and questions from the audience.

• Carol Hallett, vice president of sales at Real Intent, talks about bringing your authentic self to a leadership position and how truly effective this can be.
• Gilda Garreton, principal engineer at SunLabs/Oracle, discusses mentoring as a leadership development tool and competitive advantage for your career.

Kathryn Kranen, CEO of Jasper Design Automation, talks Money Talk: above and beyond intelligence and diligence, delivering real and observable value in your company. For biographies, photos and details of presentations please see DAC Workshop: More Than Core Competence.

About DAC The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).
Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
# # #
For more information, please contact: Michelle Clancy
408-501-8829 Press@dac.com

Annual award to be presenting during Workshop for Women in Electronic Design (WWED)

LOUISVILLE, Colo. –– May 6, 2010 –– Dr. Mar Hershenson, Vice President of Product Development in the Custom Design Business Unit at Magma Design Automation, Inc., is the recipient of the 11th annual Marie R. Pistilli Women in Electronic Design Automation (EDA) Achievement Award. The award honors Hershenson for her leadership, and for her personal and professional contributions to women in the industry. The Marie R. Pistilli Award will be presented during the Workshop for Women in Electronic Design (WWED) on Monday, June 14th, 2010, from 11:30 am to 2:00 pm as part of the 47th Design Automation Conference (DAC). DAC takes place from June 13-18, 2010, at the Anaheim Convention Center, Anaheim, CA.

“Mar is a wonderful role model – as a professor, a patent holder, an award-winner, a business executive and a volunteer on executive committees of ICCAD and DAC,” said Pamela Parrish, WWED 2010 Chair and Open SPARC University Program Manager, Oracle Corporation. “Men and women in EDA have benefited from her energy, intelligence and commitment. She is a worthy recipient of this award.”

Dr. Hershenson is in charge of product development for the mixed-signal migration and optimization design tools at Magma. She joined the company through its acquisition of Sabio Labs, where she was the CEO and a co-founder. Sabio Labs offered an equation-based design environment for mixed-signal ICs. Hershenson was directly involved in developing Sabio’s ground-breaking technology and in all core aspects of building the company, from financing to sales to engineering.

Prior to Sabio Labs, she was CTO and co-founder of Barcelona Design, where she commercialized her graduate research in the application of convex optimization to analog circuit design. Before this, Hershenson worked at leading Silicon Valley companies such as Linear Technology Corporation and Apple Computer. Her work spans the range from low-level components such as voltage regulators for microprocessor applications to systems such as low-power video cards for laptops.

Dr. Hershenson has been awarded eight patents and has several others pending. From 2003 to 2009, she was a Consulting Professor at Stanford University, teaching analog circuit design courses. She is planning to join Stanford University again in this role in the 2010-11 school year. Hershenson has received several awards for her work, including recognition on the MIT Technology Review’s prestigious TR100 Young Innovator list in 2002. She served on the ICCAD Executive Committee for 2007 and 2008 and on the DAC Technical Panel Committee for 2009.

About the Marie R. Pistilli Women in EDA Achievement Award
Women have made important contributions and strides in the EDA industry for over 50 years. In an effort to recognize those who have dedicated time towards these achievements, the DAC Executive Committee presents the Marie R. Pistilli Women in EDA Achievement Award to honor an individual — male or female — who has made significant contributions in helping women advance in the field of EDA technology. A list of previous recipients of the Award is available at the DAC website.

About the Workshop for Women in Electronic Design
The Workshop for Women in Electronic Design, held during the annual Design Automation Conference, is a professional development event for men and women in the field of electronic design and design automation. The workshop serves as a forum for exchanging ideas for building a successful career within the profession and offers an opportunity for professional networking. This year’s program includes an address by the yearly recipient of the Marie R. Pistilli Women in EDA Award, a keynote by Patty Azarello, founder and CEO of Azarello Group, and a panel discussion where successful role models discuss how to take more control of your career and get more success out of the effort you put into your job.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

For more information, please contact: Michelle Clancy Press@dac.com
408 – 501-8829

17-session program features product teardowns, analyst projections, design tool users, EDA vendors, VCs, and award winners

LOUISVILLE, Colo. – April 26, 2010 – The 47th Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation, today announced its DAC Pavilion program, featuring 17 sessions spanning a broad range of topics. Complementing the more in-depth DAC technical conference program, the DAC Pavilion program is comprised of 45- or 60-minute sessions hosted on the exhibit floor so that attendees can conveniently attend and gain a good understanding of key industry trends and issues.

This year’s DAC Pavilion program kicks off on Monday, June 14that 9:15am, with presentations and interviews by notables such as Gary Smith, GarysmithEDA (“Gary Smith on EDA: Trends and What’s Hot at DAC”), Jim Hogan, Vista Ventures (“Hogan’s Heroes: What Design and Lithography Nightmares will 22nm Bring?”) and Lucio Lanza, Lanza Tech Ventures (“Lucio’s Litmus Test: Is Your Start-Up Ready for the 21stCentury?”). Also featured are Peggy Aycinena’s interview with the winner of the Marie R. Pistilli Women in Design Automation Award, a discussion with Phil Kaufman Award winners, Prof. Randy Bryant and Dr. Phil Moorby, about the impact of commercialization of their inventions, and Kathryn Kranen’s interview with a group of high school students about their tech gadget preferences and what they expect to be using in two to three years. An expanded number of user panels have been added to the program. In addition, a new category – “Everyone Loves Product Teardowns” – has been added to the lineup. On Tuesday and Wednesday at 1:30pm, live teardowns, sponsored by semiconductor IP provider Virage Logic, will start the afternoon program.

Other highlights of the DAC Pavilion program include a panel on the industry’s career and job market outlook in 2010; and panels on topics such as outsourcing challenges, analog interoperability, SoC verification, multi-core multi-OS applications, the latest SPICE flavors, IP commercialization, SoC design at 28nm and beyond, and FPGA business opportunities.

“The DAC Pavilion program offers attendees an informative overview of both the business trends and technology advances and developments that are shaping today’s electronics design,” said Yatin Trivedi, DAC Pavilion Panels Subcommittee Chair. “With an impressive lineup of panels, presentations, interviews, and product teardowns, I’m confident that attendees will walk away with new insights and valuable information that will help them in their quest to bring continuous innovation to the global electronics market.”

The 47th DAC takes place from June 13-18, 2010, at the Anaheim Convention Center, Anaheim, CA. The DAC Pavilion program takes place in Booth #694 on the convention floor. See the full DAC Pavilion program schedule at www.dac.com.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

The Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

For more information, please contact: Michelle Clancy
press@dac.com
408 – 501-8829

47th Design Automation Conference Announces Keynote Speakers

Doug Grose, GLOBALFOUNDRIES, Bernie Meyerson, IBM Corp., and Iqbal Arshad, Motorola to address attendees

LOUISVILLE, Colo. –– April 21, 2010 –– The 47th Design Automation Conference (DAC) today announced the names of the technology and business luminaries who will be delivering keynote addresses at this year’s event.  Dr. Douglas Grose, CEO of GLOBALFOUNDRIES, will present a talk, titled “From Contract to Collaboration: Delivering a New Approach to Foundry,” on Tuesday, June 15 during the DAC opening session at 8:30am. On Wednesday, June 16, at 11:30am, Dr. Bernard Meyerson, IBM Fellow and Vice President–Innovation at IBM Corporation, will provide his perspective on the EDA industry’s information technology (IT) needs in the talk, “Echoes of DAC’s Past: From Prediction to Realization, and Watts Next?” The keynote on Thursday, June 17, “Designing the Motorola Droid,” will be presented by Iqbal Arshad, Corporate Vice President of Innovation Products at Motorola Mobile Devices, at 11:30am. DAC, the premier conference devoted to electronic design and electronic design automation (EDA), takes place from June 13-18, 2010, at the Anaheim Convention Center, Anaheim, CA.  All talks will be held in Ballroom ABC.

“This slate of distinguished speakers reflects the diversity of the electronic design and design automation community,” said Sachin Sapatnekar, General Chair, 47th DAC Executive Committee. “Bringing business, technology, and leadership perspectives to their respective presentations, each is also an innovator and visionary with deep experience at the leading edge of electronics design. We are delighted that DAC attendees will have the chance to hear these leaders share their experiences with us.” 

Dr. Grose’s keynote will explore the challenges of bringing the next generation of chip innovation to market through leveraging an integrated global ecosystem of talent and technology. His talk will expound on the idea that the world’s top design companies want more than a contract manufacturer; rather, they want a level of collaboration and flexibility supported by a robust partner ecosystem of leading providers across the EDA, IP and design services sectors. His presentation will present his perspectives on this new world in which the foundry emerges at center stage.

Dr. Meyerson will address the challenges faced by the electronic design and design automation industry as demand for IT resources continues to increase, while key metrics such as system power, cost/performance, and application-specific benchmarks must be kept under control. He will review how our industry is dealing with each of these challenges, and explore emerging compute paradigms, such as Cloud Computing, that are impacting EDA directly.

Mr. Arshad will present the technology and business challenges that were overcome as he drove the Motorola Droid phone from concept to implementation. His talk will address issues in designing devices and services that enable a transformation in the way we work, socially interact, use the web and utilize computing power. He will also describe the importance of synthesizing hardware that is tightly coupled with a new software experience or business opportunity, and how the success of the product largely depends on how well the target consumer is educated about the availability and capability of the new device.

About the Speakers

Doug Grose is the Chief Executive Officer (CEO) of GLOBALFOUNDRIES. In this role he defines the vision and global business strategy of GLOBALFOUNDRIES as it charts new ground in leading-edge semiconductor manufacturing innovation. Prior to joining GLOBALFOUNDRIES, Doug served as senior vice president of technology development, manufacturing and supply chain for Advanced Micro Devices, Inc. (AMD). In this role, he managed AMD’s global manufacturing and process technology operations, including AMD fabrication facilities, AMD foundry relationships and AMD’s global supply chain.

Prior to joining AMD in 2007, Dr. Grose spent 25 years at IBM as general manager of technology development and manufacturing for the systems and technology group. Before joining IBM, Grose was an executive vice president and chief operating officer of Nanotech Resources, Inc., a not-for-profit corporation.

Dr. Grose holds a doctorate degree in materials engineering, and a master’s degree in business administration and science.

 Dr. Bernie Meyerson serves as the Vice President for Innovation, and leads IBM’s Global University Relations Function, within IBM’s Corporate HQ organization. He is also responsible for the IBM Academy, a self-governed organization of ~1000 executives and senior technical leaders from across IBM. Dr. Meyerson was appointed to this position in October 2009.

For his innovation efforts, Dr. Meyerson was cited as “Inventor of the Year” by the New York State Legislature in 1998, and he was recognized as “United States Distinguished Inventor of the Year” by the US IP Law Association and the Patent and Trademark Office in 1999. He was most recently recognized in May of 2008 as “Inventor of the Year” by the New York State Intellectual Property Lawyers Association.

Iqbal Arshad is Corporate Vice President of Innovation Products at Motorola Mobile Devices. He leads the team responsible for delivering all aspects of hardware and software for Motorola’s breakthrough smart phone products including the latest Droid product line. Prior to leading the product innovation group, Iqbal was vice president of the Motorola’s European product development and management organization. In his tenure at Motorola, Iqbal has led development and delivery of many award winning mobile devices and mobile network products to worldwide customers. He has also held product management and development leadership positions with 3Com and Watercove Networks.

Iqbal received his Bachelor of Science in Electrical Engineering degree from University of Miami, Miami, FL and his Master’s of Engineering Management degree from Northwestern University, Evanston, IL.

 About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

#          #          #

For more information, please contact:
Michelle Clancy

Press@dac.com

408 – 501-8829

47th DAC Workshop for Women in Electronic Design Announces Patty Azarello to Present Workshop Keynote

LOUISVILLE, CO. –– March 30, 2010 –– The Workshop for Women in Electronic Design (WWED) is a regular feature of the Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation. The goal of this workshop is to provide men and women in the electronic design industry and academia with a forum to exchange ideas for building successful careers, and to provide an opportunity for peer networking. This year, WWED will feature a keynote by Patty Azarello, CEO of Azzarello Group, an interactive panel discussion, and the presentation of the Marie R. Pistilli Women in Electronic Design Automation (EDA) Achievement Award. The 47th DAC will be held at Anaheim Convention Center, in Anaheim, California, from June 13-18, 2010. The WWED workshop will be held on Monday, June 14th, 2010 from 11:30 am until 2:00 pm.

Patty Azarello, founder and CEO of Azarello Group, is among the most sought-after speakers and personal advisors to executives in the country. She has 25 years of experience in high tech and business, including success in running large and small businesses, and significant international management experience. Patty has held leadership roles in general management, marketing, software product development and sales, including as Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software. At the age of 33, she became the youngest General Manager at HP. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 39.

Through the generous support of our sponsors, who include Atrenta, Axiom Design Automation, ClioSoft, EVE, Jasper Design Automation, MP Associates, Mentor Graphics, Real Intent, SpringSoft, and Synopsys, attendance at this year’s WWED will be free with advance registration. Lunch will be provided to all attendees, and the mid-day time slot allows workshop participants to attend DAC Free Monday Exhibits before and after the WWED. The DAC Executive Committee, ACM/SIGDA, CEDA, and the EDA Consortium provide the support and leadership to make this event possible.

Marie R. Pistilli Women in EDA Achievement Award – Deadline Extended Women have made important contributions and strides in the EDA industry for over 50 years. In an effort to recognize those who have dedicated time towards these achievements, the DAC Executive Committee presents the Marie R. Pistilli Women in EDA Achievement Award to honor an individual who has made significant contributions in helping women advance in the field of EDA technology. For a list of previous recipients of the Award, please click here.

About DAC

The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

For more information, please contact:
Press@dac.com
1-303-530-4333

Nominating Period Open through March 5, 2010

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

# # #

For more information, please contact:
Michelle Clancy
Press@dac.com 
408 – 501-8829

Submission deadline for extended abstracts Monday, January 18, 2010
LOUISVILLE, Colo. –– January 14, 2010 –– The 47th Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), will once again provide a forum with user-focused technical presentations in 2010. IC designers, application engineers, design flow developers, and vendor-customer teams are invited to submit two-page abstracts describing the real-life issues they faced while using EDA tools to design a complex electronic system. User track contributions may also address the integration of EDA tools within a design flow or any methodology to produce electronic systems. The 47th DAC will take place from June 13-18, 2010, at the Anaheim Convention Center, Anaheim, CA.

The inaugural DAC User Track in 2009 featured 43 Oral technical presentations and 38 technical posters presented by leading companies such as Cisco Systems, IBM Corp., Intel Corp., Marvell, and Texas Instruments, Inc. Audience response was very positive. Feedback indicated that attendees found great value in the presentations, which provided “in the trenches” experiences with in-house and commercial EDA tools.

"DAC attendees not only acquire information on new tool and methodologies, but also learn the benefits and best practices of using tool flows by attending the User Track," said Alicia Strang of Marvell, User Track Presenter at DAC 2009.

User Track presentations are in the form of either an oral presentation or a poster presentation.A User Track paper may be problem-specific in scope (e.g., analyzing substrate coupling during floorplanning) or may address a specific application domain (e.g., designing wireless handsets). Initial submissions take the form of a two-page extended abstract, a quick and convenient format for busy practitioners.  Abstract submissions are open now through 5:00 p.m. Mountain Time, January 18, 2010.
“The User-Track Poster Session is a very free-flowing process that takes the pressure off of preparing for a full presentation; at the same time, it helps authors convey their ideas in a friendly, interactive and efficient manner,” said Ben Chen of Cisco, User Track Presenter at DAC 2009.

“The DAC User Track provides practical, real-life information on tool use and best practices,” said Sachin Sapatnekar, General Chair, 47th DAC Executive Committee. “Last year’s presentations were especially well received, and our Program Committee looks forward to even more valuable, user-focused sessions again in 2010.”

Submitting Abstracts to the DAC User Track 
As stated earlier, the submission process for the User Track simply requires authors to develop a short abstract: a two-page overview of the key challenges, innovations and results. After the submitted abstracts are reviewed, selected authors will be required to provide only a detailed presentation. Authors with accepted presentations and posters may choose to write a more detailed technical paper for online archiving purposes, but paper writing is not a requirement.

User Track abstract submissions will be reviewed by a specialized technical committee comprised of industrial end-users with expertise covering a large range of semiconductor products, design methodologies and tool use. Evaluation criteria can be found in the User Track submission guideline: http://www.dac.com/47th/PDFs/47th_DAC_User_Track_Guidelines.pdf
For more details, please see the User Track Call for Papers on the DAC website at http://www.dac.com/47th/UTinfo.html

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

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For more information, please contact:
Michelle Clancy
+1-408-501-8829

LOUISVILLE, CO. –– December 21, 2009 –– The Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), has extended the deadline for submissions to the Speakers’ Bureau to January 13, 2010. The DAC Speakers Bureau will act as a resource center from which the DAC Executive Committee can contact industry experts and thought leaders for participation in invited sessions, panels, and other speaking opportunities at the 47th DAC in the Anaheim Convention Center, in Anaheim, California, from June 13-18, 2010.

DAC invites third-party nominations and self-nominations for interesting and experienced speakers in all areas of EDA, including:

• Analog/Mixed-Signal and RF
• Beyond Die-Integration and Package/Hybrid/Board Design
• Circuit Simulation and Interconnect Analysis
• Embedded HW Design and Applications
• Embedded SW Tools and Design
• FPGA Design Tools and Applications
• High-Level Synthesis
• Logic Synthesis and Circuit Optimization
• New or Emerging or Specialized Design Technologies
• Physical Design and Manufacturability
• Power Analysis and Low-Power Design
• Signal Integrity and Design Reliability
• System-Level Communication and Networks on Chip
• System-Level Design and Co-Design
• Testing
• Timing Analysis and Design for Manufacturability
• Verification

 

Nominations can be made at http://www.mpassociates.com/easysubmit/DACSpeakers_Bureau_submit.html. Third-party nominations, highlighting prior presentations by the nominated speaker that generated substantial audience interest, will be especially appreciated.

“In the course of evaluating a variety of sessions for the technical program, DAC Executive Committee members often find that they need a reservoir of experienced and well-regarded speakers from which to draw,” said Greg Spirakis, Panel Chair, 47th DAC Executive Committee. “Rather than simply relying on our collective memory, we look forward to having access to a bureau of information on speakers with a wide range of technical, company, and speaking experience.”

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.
For more information, please contact:
Press@dac.com
+1-408-501-8829

LOUISVILLE, COLO. –– November 12, 2009 –– The Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), has named the members of the 47th DAC Executive Committee (EC). The Executive Committee oversees the exhibition and trade show, plans the technical program, establishes new initiatives, and manages conference operations and publicity. The 47th DAC will be held at the Anaheim Convention Center, in Anaheim, California, from June 13-18, 2010.

Sachin Sapatnekar, Distinguished McKnight University Professor and Henle Professor in Electrical and Computer Engineering at the University of Minnesota, will serve as General Chair of the 47th DAC and lead the Executive Committee. Sapatnekar received a B. Tech. degree from IIT Bombay, an M.S. from Syracuse University, and a Ph.D. from the University of Illinois at Urbana-Champaign. He has published eight books and numerous papers in the area of design automation, in areas such as timing, physical design, and reliability. He has served as General Chair for the ACM International Symposium on Physical Design and the ACM/IEEE Tau Workshop, and is the incoming Editor-in-Chief of the IEEE Transactions on Computer-Aided Design. He has received the NSF CAREER award, five Best Paper awards, and the Semiconductor Research Corporation's Technical Excellence Award, and is a Fellow of the IEEE.

Dr. Sapatnekar is joined on the Executive Committee by the following volunteers from across the electronics, semiconductor and electronic design automation (EDA) industries and from academia:

• Vice Chair / Finance Chair – Leon Stok, IBM Corp.
• Technical Program Co-Chair -- Nikil Dutt, University of California, Irvine
• Technical Program Co-Chair -- Narendra Shenoy, Synopsys, Inc.
• EDA Industry Chair -- Yervant Zorian, Virage Logic Corp.
• Past Chair -- Andrew B. Kahng, Univ. of California, San Diego
• Tutorial Chair -- Robert Jones, Intel Corp.
• Panel Chair -- Greg Spirakis, consultant
• Design Community Chair -- Soha Hassoun, Tufts University
• New Initiatives Chair -- Patrick Groeneveld, Magma Design Automation, Inc.
• Publicity Chair – Michelle Clancy, Cayenne Communication LLC
• Europe / Middle East Representative -- Georges Gielen, Katholieke Universiteit Leuven
• Asia / South Pacific Representative -- Kazutoshi Wakabayashi, NEC Corp.
• ACM SIGDA Representative -- Patrick Madden, SUNY Binghamton
• IEEE CEDA Representative -- Al Dunlop, Crossbow Consulting, LLC
• EDA Consortium Representative -- Anne Cirkel, Mentor Graphics Corp.

Kevin Lepine and Lee Wood of MP Associates, Inc, serve as conference manager and exhibits manager, respectively.

“DAC is the central event for the electronic design and design automation community, and is the prime meeting place for the community to discuss new research, new products, and new developments.  I am honored to lead a team of extraordinarily talented and dedicated individuals on the EC,” said Sachin Sapatnekar, General Chair of the 47th DAC Executive Committee. “As a group, we are committed to providing this year’s DAC attendee with an enhanced overall experience.  We have a number of exciting new initiatives under development, and we look forward to an exciting and engaging show in Anaheim next summer.”

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

LOUISVILLE, COLO. –– November 12, 2009 –– The Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation, has named the members of the 47th DAC Exhibitor Liaison Committee (ELC). These volunteers, primarily representing DAC exhibitors, advise the DAC Executive Committee as it plans the trade show component of DAC. The 47th DAC will be held at the Anaheim Convention Center, in Anaheim, California from June 13-18, 2010.

“By ensuring that the views of exhibitors and attendees are represented early in the planning stages, the ELC plays a critical role in the ongoing success of DAC,” said Yervant Zorian, EDA Industry Chair of the 47th DAC Executive Committee. “This committee leads new efforts to help ensure the vitality and vibrancy of the exhibit floor.”

The ELC reviews all aspects of DAC from an exhibitor, vendor, and attendee perspective, including conference operations and events, exhibits, attendee activities, and the technical program. Members this year include:

• Yervant Zorian, Virage Logic Corp., ELC Chair and EDA Industry Chair
• Dagmar Berendes, ThinkBold Corporate Communications, Inc.
• Jana Burke, Mentor Graphics Corp.
• Chuck Byers, TSMC
• Anne Cirkel, Mentor Graphics Corp.
• Michelle Clancy, Cayenne Communication, LLC
• Craig Cochran, ChipVision Design Systems
• George Harper, Bluespec, Inc.
• Jill Jacobs, MoD Marketing
• Pankaj Mayor, Cadence Design Systems, Inc.
• Drew McGrady, The MathWorks, Inc.
• Gabe Moretti, Gabe on EDA
• Sachin Sapatnekar, University of Minnesota
• Herta Schreiner, Synopsys, Inc.
• Rob van Blommestein, SpringSoft, Inc.
• Lee Wood, MP Associates, Inc.
• Jeanette Zelaya, Denali Software, Inc.

Full contact information for ELC members can be found at: http://www.dac.com/47th/elc.html

DAC 2010 Call for Contributions
The call for contributions to the DAC technical program is now open. IC designers, application engineers, design flow developers, vendor-customer teams, and students are invited to submit proposals for eight different areas of the technical program. Visit http://www.dac.com/47th/PDFs/47DAC_CFP.pdf  for more detailed information. DAC is also accepting proposals for workshops and co-located events.

DAC 2010 Call for Exhibitor Forum Presentations
The call for Exhibitor Forum presentations is also now open; the submission deadline is 
January 29, 2010. The Exhibitor Forum is designed to deliver practical “how-to” information on how specific design technology is used to solve customer problems. Presentations use technical analyses, figures and data to convey:  the problem a specific product addresses, why this is a new or challenging problem, and how a specific tool or methodology solves the problem. Each session is devoted entirely to a specific domain (e.g., verification), with up to three companies presenting for 30 minutes each, followed by a short question and answer period. For a list of topics, more submission guidelines and detailed information on format, please see: http://www.dac.com/47th/PDFs/47_DAC_Exhibitor_Forum_CFP-Guidelines.pdf

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association of Computing Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the Electronic Design Automation Consortium (EDA Consortium), and the IEEE Council on Electronic Design Automation (CEDA).

Deadlines begin on October 26, 2009

Louisville, Colo. –– October 21, 2009 –– The 47th Design Automation Conference (DAC), the premier conference devoted to electronic design and design automation (EDA), has opened the first Call for Contributions to the technical program. The 47th DAC will be held at the Anaheim Convention Center, in Anaheim, California from June 13-18, 2010. IC designers, application engineers, design flow developers, vendor-customer teams and students are invited to submit proposals for eight different areas of the technical program enumerated below. DAC is also accepting proposals for workshops and co-located events.

Special Session Suggestions:
DUE BEFORE 5:00pm MT, October 26, 2009
DAC invites suggestions for special sessions, which consist of technical contributions devoted to a topic of strong contemporary or future interest. The topic of a special session must represent an emerging area that does not yet receive sufficient focus from research papers. Suggestions must include descriptions of the proposed papers and speakers as well as the importance of the special session to the DAC audience. 
See Special Session submission guidelines at http://www.dac.com/47th/PDFs/47th_DAC_SpecialSession_Guidelines.pdf

Panel and Tutorial Suggestions:
DUE BEFORE 5:00pm MT, October 26, 2009
Suggestions for panels and tutorials should not exceed two pages, should describe the topic and intended audience, and should include a list of suggested participants. Tutorial suggestions must include a bulleted outline of covered topics. 
See the Full-day Tutorial Submission guidelines at http://www.dac.com/47th/PDFs/47th_DAC_FullDay_Tutorial_Submission_Guidelines.pdf

User Track Presentations:
Extended Abstracts DUE BEFORE 5:00pm MT, January 18, 2010
User Track Presentations address the real-life issues facing IC designers, application engineers, and design flow developers, providing valuable insights and experiences with in-house or commercial EDA tool flows. Presentations may describe the application of EDA tools to the design of a novel electronic system or the integration of EDA tools within a design flow or methodology to produce such systems.
Initial submissions are in the form of a two-page extended abstract. Final submissions will be in the form of a PowerPoint presentation and an optional paper. User Track authors will not be required to sign a copyright release form. 
See details and submission categories at http://www.dac.com/47th/UTinfo.html

Research Papers:
DUE BEFORE 5:00pm MT, November 19, 2009
Original research papers are solicited from industry and the research/academic community. While submissions in all areas of design automation are welcome, DAC specifically solicits research papers in the areas of multicore/many core architectures, system prototyping technology and embedded software design and debug.
Submissions must not identify the author(s) by their name(s) or affiliation(s) anywhere on the manuscript or abstract, with all references to the author(s)’s own previous work or affiliations in the bibliographic citations being in the third person.  All research papers will be reviewed as finished papers. Authors of accepted papers must sign a copyright release form for their paper. See submission topic categories at http://www.dac.com/47th/PDFs/47DAC_CFP.pdf 
See format and submission guidelines at http://www.dac.com/47th/PDFs/47th_DAC_Research_Paper_Guidelines.pdf

Wild and Crazy Ideas (WACI) Papers
DUE BEFORE 5:00pm MT, November 19, 2009
WACI Papers cover interesting activities on a wide variety of topics that do not fit in the conventional mold. The WACI track features novel (and even preliminary or unproven) technical ideas. The aim of WACI is to promote revolutionary and “way-out” ideas that inspire discussion among conference attendees, create a buzz, and get people talking. Submissions should not exceed two pages, but must otherwise follow the rules and deadlines for the research papers. Unlike a DAC research paper that explores a specific technology problem and proposes a complete solution to it, with extensive experimental results, a WACI paper could present less developed but highly innovative ideas related to areas relevant to DAC. All WACI accepted papers will be required to post a two-minute video describing the work as part of the acceptance process.
See submission details at http://www.dac.com/47th/PDFs/47th_DAC_WACI_Submission_Guidelines.pdf

Student Design Contest Submissions:
DUE BEFORE 5:00pm MT, November 25, 2009
Jointly sponsored by ISSCC and DAC, the contest promotes excellence in the design of electronic systems within an academic environment and provides a forum in which undergraduate/graduate students’ ingenuity can be shared with an audience of academic/industrial technical experts. The winners will present their designs through posters at ISSCC 2010 and DAC 2010. Designs may be targeted towards analog, digital, MEMS, optics, biological, or programmable circuits and embedded systems/platforms in any of the three categories: operational, system level, or conceptual. 
See submission details at http://www.dac.com/47th/PDFs/47th_SDC_Submission_Guidelines.pdf

Workshops:
DUE BEFORE 5:00pm MT, January 29, 2010
Workshops focus on topics related to design, design methodologies, and design automation.
See submission topic categories at http://www.dac.com/47th/PDFs/47DAC_CFP.pdf

For additional information on all submissions, please see http://www.dac.com/47th/PDFs/47DAC_CFP.pdf

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for Electronic Design Automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its Exhibition and Suite area with approximately 200 of the leading and emerging EDA, silicon, IP and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (SIGDA) and IEEE's Council on Electronic Design Automation (CEDA). More details are available at: www.dac.com.

Design Automation Conference acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

For more information, please contact:
Cayenne Communications 
+1-408-501-8829 
michelle.clancy@cayennecom.com