Marketing Opportunities

Stand out from the crowd and elevate your brand with these dynamic sponsorship and advertising opportunities... 

DAC offers exhibitors a menu of marketing opportunities to deliver your brand message outside of your exhibit space and throughout the Moscone West Convention Center to leverage your exhibit investment. Opportunities include sponsorship of various aspects of the conference program and materials, hosted events during the week, feature areas in the convention center, and advertising in print, digital, and onsite banners. There is an opportunity to fit every budget!

Review the DAC 2021 sponsorship and advertising opportunities below.

You can reserve your opportunities by completing the Opportunities Reservation Form and the Attendee Email Distribution Request and submitting them to exhibits@2021DAC.com. Don't see an opportunity that fits your specific marketing objective… or have an idea to create a new sponsorship opportunity? Contact us! We’ll help you create the perfect opportunity to deliver your brand message to the more than 6,000 professionals in attendance.
INCREASE YOUR BRAND AWARENESS WITH THESE PREMIERE SPONSORSHIP LEVELS! 

When your TOTAL spend for exhibit space rental and marketing opportunities reaches one of these levels, you receive these additional benefits:

PLATINUM - Over $165,000 total spend         
  • Gold Exhibitor benefits PLUS:
  • Five additional Complimentary Conference Registrations  

     

 

GOLD - $110,000 - $165,000 total spend
  • Silver Exhibitor benefits PLUS:
  • Recognition at the General Session
  • Five Complimentary Conference Registrations

SILVER - $55,000 - $110,000 total spend
  • Recognition in promotional email sidebar
  • Recognition on the DAC website
  • Exhibitor Status recognition in lobby

          

Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934

 

CONFERENCE PROGRAMS:
Designer Track - $25,000 – exclusive!  *SOLD* 

The Designer Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The Designer Track is to be comprised of up to 18 sessions featuring approximately 50 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the Designer Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • Designer Track transition slides (before and after each session)
    • Designer Track page(s) in the Conference Program/Exhibits Guide
    • Designer Track onsite signage
    • Designer Track session web pages
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.

Reserve Now

IP Track - $15,000 – exclusive! *SOLD* 

The IP Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The IP Track is to be comprised of up to 10 sessions featuring approximately 30 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the IP Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • IP Track transition slides (before and after each session)
    • IP Track page(s) in the Conference Program/Exhibits Guide
    • IP Track onsite signage
    • IP Track web pages
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.

Reserve Now

Embedded Track - $15,000 – exclusive!


The Embedded Track sponsorship offers exposure to attendees in a technical session setting and will drive brand awareness. The Embedded Track is to be comprised of up to 10 sessions featuring approximately 30 presentations and poster presentations over three conference days.  It is positioned as part of the conference program and will take place in conjunction with the technical sessions. Your company logo will be on the transition slides shown before and after each session. Your company will be highlighted as the Embedded Track sponsor on the DAC website, conference signage, in the Conference Program/Exhibits Guide and more. 

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • Embedded Track transition slides (before and after each session)
    • Embedded Track page(s) in the Conference Program/Exhibits Guide
    • Embedded Track onsite signage
    • Embedded Track web pages
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.

Reserve Now

I Love DAC - $9,975 – *SOLD OUT*     

DAC invites three companies to participate in this premier sponsorship. This sponsorship includes an array of visibility, branding, and lead generation promotions. The I Love DAC program allows attendees to register for free. Exhibit attendees will be qualified for the Wednesday afternoon prize drawing at the DAC Pavilion that is sponsored by the I Love DAC sponsor companies. 

This opportunity includes:

  1. I Love DAC sponsoring companies receive all the I Love DAC leads after the Conference that includes contact information from registration (GDPR compliant)
  2. Listing as a participant on the DAC website and I Love DAC registration page
  3. Participation in the I Love DAC ad in the Exhibits Guide
  4. Inclusion in the I Love DAC press release with a quote from each company
  5. Logo as sponsor of the Press Room catering for the media
  6. Listing as an I Love DAC exhibitor in the DAC App
  7. Logo as sponsor on the Lobby banner      
  8. Inclusion in DAC email blasts promoting I Love DAC and DAC registration  
  9. I Love DAC sponsoring companies will receive an I Love DAC registration code to distribute

Reserve Now

 

CONFERENCE MATERIALS:
Badge & Lanyard - $20,000 – exclusive! *SOLD* 

By providing the badge and lanyards, your company will be seen everywhere throughout the conference for the entire length of the event. (Production costs of the lanyards is not included. Sponsor must provide to DAC specifications.)

This opportunity includes:

  1. Your company logo on the badges and lanyards
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Conference Bag - $12,000 – exclusive!  *SOLD*   

Your company logo along with the DAC logo printed on each conference bag. Conference bags are distributed to all technical conference attendees. (Production costs of conference bag is not included.)

This opportunity includes:

  1. Your company logo on the Conference Bag
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
DAC T-shirt - $10,000 – exclusive! *SOLD*  

Boost your corporate visibility with this exclusive sponsorship. Your company logo will be emblazoned on the back of the T-shirt with the DAC logo on the front. All conference attendees receiving a conference bag will also receive a T-shirt. T-shirt is white unless otherwise specified. (Alternate colors available at extra cost.) 

This opportunity includes:

  1. Your customized message (with logo) on back of DAC T-shirt
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
HOSTED EVENTS:
Student Events Sponsorship - "Young Fellows Program" - $20,000 –  *SOLD*
Cadence Academic Network   

Finding young talent with EDA background is exceedingly hard. In 2020, this virtual program was attended by over 400 students from top institutions all around the world. The Young Fellows Program co-sponsorship gives you the opportunity to connect and interact with these students and make a lasting impression on the next generation.

This opportunity includes:

  1. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Recognition in the Conference Program/Exhibits Guide
    • Logo on email correspondence to the students
  2. Your html message (1) sent by DAC to all registrant .edu email addresses following the Conference
  3. Your sponsorship status recognized on all other promotions associated with the Young Fellows Program (e.g. social media outlets, newsletters and press releases) that DAC deems appropriate.
Reserve Now

Networking Receptions on Monday, Tuesday and Wednesday - $7,500 – 3 available 

A DAC Networking Reception is a chance for conference attendees to network at the end of the day on Monday, Tuesday, and Wednesday from 6:00 – 7:00pm. Beer, wine and soft drinks are provided to ALL attendees and exhibitors.

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • DAC Networking Reception signage
    • DAC Networking Reception web page
    • DAC Networking Reception page in the Conference Program/Exhibits Guide
    • DAC Networking Reception signage at each bar location
    • DAC Networking Reception food service items (e.g. cups, napkins)
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page on the DAC website
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide           
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Welcome Reception on Sunday - $5,000 – 4 available  

Each year, the DAC Executive Committee hosts the who’s who event that kicks off the Design Automation Conference. Get your name in front of all the semiconductor industry leaders who converge at the reception to network, enjoy refreshments and talk about the big week ahead.

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • Reception signage
    • Reception web page
    • Reception page in the Conference Program/Exhibits Guide
    • Service/dining table signage
    • Reception food service items (e.g. cups, napkins)
  2. Right to provide and hang company banner if facility permits (Rigging and production costs not included)
  3. The option of personalizing the event with a theme, band, etc. (Must be approved by show management) (Exclusive Sponsor Only) 
  4. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  5. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Exhibit Hall Coffee Breaks - $7,500 per day 

Gain recognition while keeping attendees caffeinated by sponsoring coffee breaks. The coffee break sponsorship is for the entire Conference, with a morning and afternoon break each day, Monday through Wednesday on both levels of the exhibit hall.

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • Coffee service directional signage
    • Coffee service table signage
    • Coffee service items (e.g. cups, napkins)
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:

    • Web page

    • Lobby banner

    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.

Reserve Now

 

ADVERTISING - PRINT & DIGITAL:
Conference Program & Exhibits Guide 

The Conference Program & Exhibits Guide is the printed program distributed onsite to all attendees to reference the technical program and exhibitors. The Conference Program & Exhibits Guide is also used by attendees as a reference tool throughout the year. Conference Program & Exhibits Guide ads are full-page ads offered in the following positions. (Ad specifications will be provided when contract is received.)

  • Inside Front Cover - $5,000 
  • Outside Back Cover - $5,000 
  • Inside Back Cover - $4,000
  • Interior Full Page - $2,500
  • Secondary Exhibitor Listing - Form Coming Soon! 
    • Single listing - $750
    • 4 or more listings - $2,500

Each secondary listing gives the represented or partner company access to be listed as an exhibitor in all direct mail pieces, the Conference Program & Exhibits Guide, Map Guide and have a full online listing. With a secondary exhibitor listing, your partners will receive badges with their own company name, info, etc.

Reserve Now
Map Guide - $5,000 – 2 available      

Virtually every single person attending DAC uses the DAC Map Guide. This is an extremely valuable sponsorship that puts your company logo and exhibit booth location in front of everyone at the show.

This opportunity includes:

  1. Your company logo on the front cover of the Map Guide
  2. Your company logo and message on the back cover of the Map Guide
  3. Pointer indicating the location of your exhibit on the floor plan
  4. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  5. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Mobile App Splash Page - $8,000 - exclusive! 

Put your brand front and center and make a stronger first impression. Get your name and brand in front of DAC attendees; the splash screen is a great advertisement opportunity. Each time the app user opens the app they are presented with the Splash page. Over 2,200 attendees used the app in 2019 and we expect more users this year! Splash screen features:

  • Covers the entire screen
  • Displays when the app is opened    
  • Sized to fit iPhone, iPad, and Android

This opportunity includes:

  1. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Recognition in the Conference Program/Exhibits Guide
    • Onsite signage
    • One push notification to be sent out to everyone who downloads the app. Sponsor to select day of notification.
Reserve Now
Wireless Internet - $15,000 - exclusive!  

DAC is lighting up the entire convention center with wireless internet as a complimentary service to attendees. This sponsorship includes a corporate splash page each time an attendee logs in. Wireless internet has become an invaluable service at DAC and is an excellent opportunity to gain visibility both on and off the exhibit floor! You name the wireless network!

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • Wireless Internet signage
    • Wireless Internet splash page
    • Lobby Banner
  2. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Conference Bag Insert - $1,250 single-page/$1,875 multi-page (limited availability) 

Exhibitors (only) have the opportunity to include their product and service information inside the conference bags. Each technical conference attendee receives a conference bag, ensuring that your print materials get into the hands of these influential attendees. (Sponsor must provide print materials by the deadline date.)

Reserve Now

 

SPONSORSHIPS - ONSITE:
DAC Pavilion - $15,000 – exclusive!  *SOLD*  

Brings technical content to the exhibit floor. The DAC Pavilion hosts daily SKYTalks (mini-keynotes), tear-downs, industry CEO Fireside Chats, and insightful panels. Typically, each Pavilion session attracts 100-150 attendees. With six (6) Pavilion sessions a day for three days, this opportunity gives the sponsor high visibility to exhibit and conference attendees (numbers based on DAC 2018).

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • DAC Pavilion onsite signage
    • DAC Pavilion web pages
    • DAC pavilion page(s) in the Conference Program/Exhibits Guide
    • DAC Pavilion pre-show announcements and promotions, i.e. email blasts, blog posting, direct mail postcards
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Design-on-Cloud Pavilion- $15,000 – exclusive! *SOLD*  

The Design-on-Cloud Pavilion will feature presentations from the Design Infrastructure Alley exhibitors and invited companies. Typically, each Pavilion session attracts 50-75 attendees. With up to seven (7) Pavilion sessions a day for three days, this opportunity gives the sponsor high visibility to exhibit and conference attendees.

This opportunity includes:

  1. Your company logo and sponsorship status recognized on:
    • Design-on-Cloud Pavilion on-site signage
    • Design-on-Cloud Pavilion web pages
    • Design-on-Cloud pavilion page(s) in the Conference Program/Exhibits Guide
    • DAC Pavilion pre-show announcements and promotions, i.e. email blasts, blog posting, direct mail postcards
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Exhibit Floor Charging Stations - $15,000 – exclusive! 

Café tables with stools and electrical outlets will be placed in six (6) seating areas on Levels 1 and 2 throughout the exhibit hall. By sponsoring the Exhibit Floor Charging Stations, you will give attendees a chance to rest their tired feet and charge their devices, while delivering your brand message through the signage included at each seating area. 

This opportunity includes:

  1. Your company message on seating area signage (meter board – 2-sided) 
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Registration Area - $20,000 – exclusive! *SOLD* 

DAC offers an exclusive Registration Sponsorship that gets your brand message recognized early and often in the Registration Area in the Level 1 Lobby as attendees enter and exit each day.  

This opportunity includes:

  1. Your customized message (with logo) as a screensaver on all registration terminals (60 sec. inactivity refresh)
  2. Right to provide corporate-branded mouse pads in registration area 
  3. Your company logo appearing on:
    • Registration area signage
    • Home page of each registration terminal onsite
  4. Your company logo, link and sponsorship status recognized on:
    • Each attendee’s electronic registration receipt
    • Registration information page of the DAC website
  5. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  6. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Research Track Area Charging Stations - $5,000 – exclusive!

Café tables with stools and electrical outlets will be placed on Level 3, adjacent to the meeting space used for the Research Track technical sessions. By sponsoring the Research Track Charging Stations, you will give attendees a chance to rest between sessions and charge their devices, while delivering your brand message through the signage included at each seating area. There will be two (2) seating areas.

This opportunity includes:

  1. Your company logo on  the seating area signage (meter board – 2-sided)
  2. Your company logo and sponsorship status recognized on Sponsor Recognition:
    • Web page
    • Lobby banner
    • Page in the Conference Program/Exhibits Guide
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
Reserve Now
Local Area Bus Program – Call for Details

Wifi enabled busses with 40-50 attendees each that originates from and returns to the San Jose vicinity each day (4 days) (location TBD).
This opportunity includes:

  1. Your customized message (logo and video) on video display that is played in each and every bus daily (Monday, Tuesday and Wednesday). Video or slide presentation to be submitted by sponsoring company; video will be displayed on the bus, along with the daily DAC message video, right after departure and just before arrival. 
  2. Your company logo appearing on:
    • Signage at bus pick up and drop off location
    • DAC website registration site and bus sign up page
  3. Your sponsorship status recognized on all other promotions associated with this sponsorship (e.g. social media outlets, newsletters) that DAC deems appropriate.
  4. Sponsor has the option to hand-out flyers/postcards to bus attendees driving attendees to their company exhibit or event.
  5. Sponsor may also work directly with the bus company to install a bus wrap or other advertising options (additional charges from bus company).

Reserve Now

 

ADVERTISING - ONSITE:
Exhibitor Banners  

These banners positions are located in high-traffic areas on each Level of Moscone West.  They are sized to deliver your brand message by making a BIG impression on DAC attendees entering and exiting the Exhibit Hall each day.

This opportunity includes the following locations:

  • Lobby Banner – Level 1 - $5,500 – 2 available
  • Exhibition Entrance Banner – Level 1 - $5,500 – 2 available 
  • Column Surrounds – Level 1 - $4,000 – 4 available
  • Lobby Banner – Level 2 - $5,500 – 2 available
  • Exhibition Entrance Banner – Level 2 - $5,500 – 2 available
  • Column Surrounds – Level 2 - $4,000 –  2 SOLD, 1 available
  • Keynote Entrance Banner – Level 3 - $5,500 – 2 available
  • Technical Session Banner – Level 3 - $5,500 – exclusive! 
  • ​Escalator Banner Level 1 and Level 2 - $5,000 – 4 available

Note: Sponsorship fee is for location only. Graphic production and labor costs are the responsibility of the sponsor.

Reserve Now
Escalator Runner/Cling - $8,000 – exclusive!

This opportunity allows you to place vinyl stickers on the center runners (2) and side glass panels (4) of the escalators leading from Level 1 to 2, and from Level 2 to 3, creating a dynamic message for attendees entering and exiting from the Registration Area on Level 1 all the way up to the Keynotes and Technical Sessions on Level 3.

Reserve Now
Aisle Signs - $15,000 – includes sign production – exclusive! *SOLD*  

This opportunity allows you to attach a 4’ x 2’ message (double-sided) to the bottom of the Aisle Signs in the Exhibit Hall on each level for a message that all DAC attendees will see multiple times during their visit to the Exhibits on both levels.

Reserve Now
Lobby Digital Signs - $15,000 – 10 second spot/30 minutes per hour - exclusive! *SOLD* 

This opportunity includes 3 - 10 second spots every minute, for a total of 30 minutes of sponsor promotion every hour. This digital video wall is located in the entrance lobby of Moscone West, above the entrance to the Level 1 Exhibit Hall, and will run a continuous loop of the sponsor's message, along with conference information, so your message will be displayed on an ongoing basis throughout the Meeting.

Reserve Now
Exhibit Hall Floor Graphics - $5,500 – 1 *SOLD*, 3  available - includes graphic production

Be first to greet DAC attendees to the Exhibit Hall as they enter from the Registration Area and the Level 1 Entrance, or from the Level 2 Lobby. These 10’ x 10’ vinyl stickers will be placed on the floor just inside each of the main entrances to the Exhibits, so DAC attendees will see your message multiple times as they are entering and leaving the Exhibit Hall each day. Contact us for specific locations and details. 

Reserve Now

 

You will be contacted to confirm availability, pricing, and specifications prior to final confirmation and invoicing.

NOTE: Don’t see an opportunity that fits your specific marketing objective… or have an idea to create your own sponsorship opportunity? Contact us! We’ll help you create the perfect opportunity to deliver your brand message to the more than 6,000 professionals in attendance. 

Opportunities are confirmed on a first come, first served basis.  Act today!   


Questions?  Contact Patrick Filippelli at PFilippelli@heiexpo.com, 630.929.7960 or Zach Erickson at ZErickson@heiexpo.com, 630.929.7934.

 

DAC ATTENDEE EMAIL DISTRIBUTION - LIMITED AVAILABILITY!

The DAC attendee list includes Conference and Exhibit-Only attendees and is only available to DAC exhibitors. Schedule your email distribution

Email distributions are available throughout the year. However, email distributions for individual company promotions during November – December must be scheduled in advance and are available on a first-come, first-served basis.  Email distributions will be conducted by DAC Conference Management.

Pricing: $.45 per recipient - $.50 per filtered recipient – minimum prices apply
Lists are based on price per recipient. Filters can be applied to target your message to the appropriate recipients. Filter categories will be sent to you by DAC Conference Management after your request has been approved. The minimum price for an Email Distribution is $1,000.