Design Infrastructure Alley

The electronic product design ecosystem is a critical driver of the multi-trillion dollar worldwide market for electronic products. Without powerful computers and automation tools that allow complex systems to be created and designed, new and innovative electronic products would never make it to market.
The Design Infrastructure Alley (DIA) is made up of the professionals who manage complex computing resources and the HW and SW products and services that are required for design teams to accomplish their mission.
Who will participate in the Design Infrastructure Alley topic areas?

  • Senior IT professionals and thought leaders within their organizations in the areas of compute, licensing, storage, security and cloud
  • Companies providing goods and services that support the Design Infrastructure Alley with hardware, software, and services
  • Senior IT managers and staff
  • CAD/Automation support professionals who develop and provide automation and tooling to support design automation tools and flows
  • Design automation tool developers
  • Software license system developers and managers

The DIA is for companies who want to promote their brand and gain better exposure to the electronic design community. The combination of both the presentation theater and the dedicated exhibit aisle will maximize the learning and brand exposure for anyone involved in the Design Infrastructure Alley.

Sign Up to Exhibit 

The Design Infrastructure Alley benefit package includes:

  • 30-minute speaking opportunity in the Transformative Technologies Theater (T-Cube) (20-minute presentation; 10-minute Q&A)
  • Dedicated website subpage on highlighting the Design Infrastructure Alley, and featuring company logos and the theater schedule
  • Dedicated pre-show email blast highlighting the Design Infrastructure Alley exhibitors and theater schedule
  • Dedicated pre-show press release announcing the Design Infrastructure Alley and Transformative Technologies Theater with exhibitor listings
  • Onsite banner highlighting the Design Infrastructure Alley to attendees with participating company logos displayed
  • Opportunity to submit a flyer for the Conference Bag (3,000 copies must be provided to DAC by deadline date)
  • Design Infrastructure Alley listing in the onsite Map Guide highlighting the location of the Design Infrastructure Alley and the exhibitors participating
  • Access to DAC sponsorship and advertising opportunities available only to exhibitors
  • Access to hotel accommodations, including hospitality suites and meeting space in the official DAC hotel

DIA Exhibit Package Rates*: 8’ high backwall drape and 3’ high side rails, with I.D. sign, are provided for each inline booth:

    • $9,515.00 for a 10’ x10’ inline booth (100 square feet)
    • $13,640.00 for a 10’ x 20’ inline booth (200 square feet)
    • $17,470.00 for a 10’ x 30’ inline booth (300 square feet)
    • $20,900.00 for a 20’ x 20’ island booth (400 square feet)

*Larger booth spaces and additional speaking opportunities are available
The Design Infrastructure Alley is located at the end of the 1300 and 1400 aisles, adjacent to the Transformative Technologies Theater in booth 1358.   

Review the DAC 2023 exhibit hall floor plan.

Exhibit space and Theater speaking opportunities are limited. Act today! Complete the Transformative Technologies Theater Schedule signup and return it to

Complete the DIA Exhibit Space Application and return it to secure your participation, or contact Patrick Filippelli at or +1 630 929-7960.

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